Thanks to the entrepreneurial revolution and the ease of doing business these days, today’s consumers have multiple options and there is intense competition among businesses. This entrepreneurial revolution may have disrupted the monopoly of giant companies in the market and given consumers more control over the buying process. Still, there are some brands with a fanatical consumer base in every field which continue to rule their particular domains. This is because they are always redefining their structure according to the changing dynamics of the market so they can continue to evolve their products or services.
When it comes to blogging platforms, the biggest rivalry is between WordPress and Tumblr. These two are arguably the most popular and powerful blogging platforms, each offering some fantastical features and a unique approach to usability, making it very difficult to decide which platform is the best.
Picking the right platform is essential if you want to give your blog the best start in life. In this article, we are going to analyze the benefits and drawbacks, as well as the competitive advantages of two outstanding blogging platforms so that you have a clear picture that can help you make a better decision.
WordPress began its journey is 2002 and has successfully emerged as the most popular and widely used blogging software on the market. Over the last couple of years, WordPress has evolved from simple blogging software to a complete content management system.
It is now also providing enterprise-level e-commerce solutions and has taken over the e-commerce industry by storm. This is primarily because third parties have taken advantage of WordPress rise as a business opportunity and have developed dozens of free and paid extensions. For example, there is an extension called WooCommerce product image watermark that allows e-commerce store owners to put a watermark on the product images without any hassle. Similar extensions are available for WordPress bloggers as well.
WordPress offers two versions of its blogging platform: WordPress.org (self-hosted) and WordPress.com. Both of the versions are technically free and collectively empower almost 75 million websites today.
Benefits of WordPress for Blogging
Cheap and Powerful: You don’t need a lot of money to get started. It also offers bloggers a wide range of plugins and themes to improve the overall appearance and functionality of their blog.
Easy to Use: WordPress is very simple, easy and fun to use. Its features are self-explanatory and content publishing is so straightforward that literally, everybody can learn how to use it. No technicality or coding involved –although if you have a bit of coding knowledge, you can take things to another level.
No Stress Over Traffic Loads: This might not be an upfront problem but soon as your blog starts to grow and you get steady traffic, you have to enable your blog to handle the high traffic. With WordPress, you can easily upgrade your hosting services.
WordPress Updates: Since WordPress is open source, it constantly receives feedback from its user and uses it to improve its design and development. It always stays updated and keeps improving.
Monetization: One of the key benefits of WordPress that often goes unnoticed is that monetization with WordPress is a lot easier compared to other blogging platforms. As soon as you achieve the required traffic, you can contact advertisers and make money. Almost all major ad networks (like Google Ad Sense and Propeller Ads) have launched dedicated monetization plugins for WordPress blogs.
Cons of WordPress for Blogging
Crappy URL: You can get started for $0 but the free version will give you a not-very-professional URL that will look like myblogname.WordPress.com. You have to pay $13 a year if you want to remove “WordPress.com” from the URL and make it look professional.
Speed: Speed is one of the key factors that determine a blog success. Since WordPress has a lot of generic codes and heavily relies on plugins for functionality, this can slow down the responding time. resulting on a major setback when it comes to loading time.
Vulnerability: As it is widely used, WordPress is an easy target for hackers. Your site is vulnerable to cyber attacks all the time as the codes you are using have been written by someone else — meaning there is a possibility that it may contain some malicious codes or bugs that may hinder the functionality of your blog in future.
Tumblr can be defined as social media for blogging. Instagram has also become a common visual blogging tool, but Tumblr is ahead of Instagram because it’s highly sophisticated. Another major difference is that Instagram is meant for mobiles — and although it can be accessed on desktops, it just simply performs better as a mobile application. Tumblr, on the other hand, works like a social network but is good for blogging on all devices and viewports. It has a wider community of users, where people love to reblog posts from other users while adding their own notes in the captions.
Benefits of using Tumblr for blogging
Simplicity: It doesn’t get any easier than Tumblr — you just sign up and start blogging, no prep time required. You can set up a functioning blog in minutes using Tumblr’s premade customizable themes.
Cost: Tumblr does offer free blogging solutions but they are very basic. In order to customize and further enhance the functionality, you will have to buy premium versions that start at $9 and go up to $49.
SEO Friendliness: SEO is also one of the key factors that determine the success of your blog. It helps your content reach a relevant and wider audience. Tumblr is SEO friendly and allows you to track statistics using Google analytics and other similar plugins that can help with SEO.
Self-sustainability: Tumblr is cool. It allows you to schedule posts without having to use third party apps like Hootsuite and Virtue.
Mobile Optimized: Mobile usage has officially surpassed desktop usage so your blog has to be mobile friendly. Tumblr has a highly sophisticated iOS, Android, and Windows app, so your blog is automatically mobile-optimized.
Cons of Tumblr
Design Limitations: Tumblr offers design customization options for its themes, but to be fair, they are quite limited. Tumblr isn’t the right choice for you if you have strict brand guidelines.
Tumblr is Visual: Tumblr is perfect for images — a great plus since the success of your blog relies heavily on imagery, If you want to write long blog posts, Tumblr isn’t for you. In addition to that, unless your entire target market is on Tumblr, you might miss out on some connections.
Server Dependency: One major disadvantage of Tumblr is server dependency. Everything is placed on their system. This can be a major security threat as well as a technological one. If for some reason their server goes down, your page is going to go with it.
In the end, whether you choose WordPress or Tumblr might just be personal preference. One extra thing to keep in mind is that WordPress blogs can more easily be converted into full-fledged websites, while Tumblr is primarily for bloggers.
**About the Author: Paul Simmons is a professional web developer, who develops extensions for eCommerce shopping cart. Currently, he works at FMEAddons.
Photo on VisualHunt.com