The problem, social media can swallow you whole if you’re not careful.

Once you start combining Facebook with Instagram with Pinterest with Twitter … half your day is gone just trying to keep your company’s name out there.

On top of that, you also need to make sure you’re publishing valuable content that potential customers will enjoy and existing customers will appreciate.

This is where a social media calendar can make a huge difference — with the right system, you can consistently publish more social posts and keep track of how effective they are.

Take a look at this infographic to find out how to make the most of a social media calendar.