From large businesses to small companies and websites, video content has managed to create a separate branch in the world of online promotion and advertising.
There are several key factors that have made video marketing so popular in the past few years.
For starters, people lost interest in the old commercials they used to watch on cable TV and started to look for marketing content that could grab their attention and engage with them in some way. This is when online videos came to the attention of marketers. Research has shown that after seeing the effect this new marketing method has on people, more than 90% of modern businesses all over the world implemented video marketing as one of their main source of promotion and advertising.
This, as a result, contributed to a more than 80% increase in website dwell time, traffic, and overall engagement. According to one study, videos were shown to increase engagement with traffic 1200% more than text and picture content combined.
Those are some massive numbers! And as if that wasn’t enough to prove that video marketing is the next big step in the future of advertising, large search engines such as Google support them as well.
To be more specific, if a website has a video embedded in its code, it is 50 times more likely to show up first in the search results.
Here’s the bottom line:
Video marketing is growing into an industry of its own, following specific trends, various genres, and so on. We suggest you take a look at the infographic below to find out what the top trends of video marketing are for the new year!