Internet users expect to consume straightforward and quick content that can solve their problems or make their lives easier. That’s where video marketing comes in handy.
You’ve seen the latest video marketing statistics, haven’t you? Those staggering numbers on the infographic show us that video marketing is here to stay and show no sign yet in slowing down.
In 2020, the competition is only getting fiercer, and those who keep up with the trends have a higher chance of staying ahead of the game. To help you out, we’ve compiled the crucial trends along with essential numbers on the statistics so you can differentiate your marketing videos from your competitors and rise above the clutter.
#1. Internet users are getting more hooked to online videos
Do you know that YouTube has now become the world’s second-largest search engine? This fact alone can be proof that users are attached to online videos. At least 55% of internet users watch online videos daily, while 77% of them watch it weekly.
What’s more, users manual might have become obsolete since over 72% of customers tend to learn a product using videos.
#2. The Internet becomes a chock-a-block place with videos
As internet users love videos, the demand for video content is unstoppable. As a result, tons of video content is uploaded on the internet every second. By 2022, the number of online videos crossing the internet per second will be close to 1 million. That’s a huge number.
Not to mention that 82% of customer internet traffic will come from online videos by 2022. This, of course, includes all types of internet video, from on-demand content like Netflix to webcam viewing.
#3. Social videos are all the rage
With millions of daily users, social media platforms can be ideal places to host your videos. In this matter, YouTube might be a home of videos, indeed. But, other potential networks can help your videos gain more viewers.
Let’s take Facebook, for example. At least 75 million users visit the video platform to watch an average of 8 billion videos daily. Meanwhile, if you want to upload more professional B2B videos, LinkedIn is one of the best options you have. On the platform, video campaigns have 82% of view rates.
#4. Mobile-friendly videos are essential
The rapid growth of mobile devices makes it much easier for users to access and consume videos. It should come as no surprise that more than half of all video streaming comes from a hand-held device. Moreover, users are 1.5 times more likely to watch videos on their smartphones or tablets compared to desktops.
Around 82% of mobile users find it off-putting when the video they watch isn’t optimized in their preferred orientation. Therefore, it’s crucial to create mobile-friendly videos to appeal to mobile users, expanding your reach.
Video marketing is such a powerful way to get your business off the ground in no time. However, getting the best results isn’t all plain sailing as it’s only getting louder and louder in the video marketing sphere out there. With those fascinating numbers on statistics, now you can understand the customers’ behavior and preference in consuming videos. This way, you can easily plan a winning video marketing strategy and beat your competition.
**About the Author: Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).