It’s a sign of the times – who wants to read a writeup when they can watch a short video instead? A thirty-second product video shows consumers what they’re getting in an instant. It’s a lot less work than having to read through a long explanation.
This is one of the reasons why people use video marketing in the first place –but where and how you use it is just as important. Using video on your landing page can increase your conversions by as much as 80%.
Does it make sense for you to leave it out then?
Getting the video content right
If you hope to use video to improve your conversion rate on your landing page, there are a few things to bear in mind.
This is a sales push, not content marketing
With your usual video marketing, you need to avoid going into full sales pitch mode. You’ll want to lead the prospect to the conclusion that they need your product more subtly. Once the prospect hits the landing page, though, you have to change tactics.
Here’s where you’ll need to adopt an elevator pitch mindset. Imagine you have 30 to 60 seconds to sell your product and plan your video accordingly.
It better be flawless
This is not the time for an amateur video shot on your smartphone. That’s not to say that you have to create a blockbuster production. You can keep it nice and simple as long as you have a high-quality video at the end.
Be sure to set up the sound and lighting properly. Then create a script to follow to the letter.
Get to the point fast
People prefer watching videos to reading text. That doesn’t mean that their patience with a video is greater, though. Create a great opening hook to get them interested. Then make sure that the video delivers the salient points quickly.
Here’s the key takeaway: Creating a great video for your landing page will boost your conversion rates.
Do you want to know more about video marketing? Would you be interested in further tips to make campaigns successful? Then check out the infographic below.