To make instant communication even easier, Snapchat has added live text, chat and video calling in its new version. And while this wasn’t originally created for business owners, more and more companies are taking advantage of it.

Here is how you can do the same:

Develop Relevant Content

The key to using Snapchat for business is to create attention-grabbing and useful content that will help your target audience as well as increase the demand for your product.

For example, you could develop tutorials about your products to show people how easily they can use them to overcome their problems.

You could also create videos to give customers a “behind the scenes” look of the company. This is a great way to easily enhance your brand awareness as well as build a strong relationship with your customers.

Highlight Special Events

If you’re planning to host a grand launch, celebrate an anniversary, or host a business event, Snapchat is a great tool to help organize it.

You can also use Snapchat during special events to engage your users with live chat and exclusive snaps as things are happening.

Invite Participation

Snapchat will not only give you the opportunity to promote your brand but also allow you to attract more people into your social network. In addition, Snapchat posts are often shared heavily on Twitter and Facebook, which helps maximize brand awareness.

Launch New Products

Nowadays, almost every brand is using social media platforms to introduce new products. If you’re already using the obvious platforms – Facebook, Twitter, Instagram – you could try adding Snapchat to the mix to provide a sense of urgency and immediacy to your brand.

In fact, Snapchat provides an amazing opportunity to share 10 seconds teasers about new products. This, in turn, can help create interest and excitement about new releases and products that can get you more visibility and more sales.

Reinforce Leads Generation

If you want users to take action after seeing your snaps, then you should have a plan in mind. For example, you could offer an exclusive discount to customers who bring screenshots of your latest snaps to your store.

Many marketers believe that building a following over snapshot is a challenging task as there aren’t any hashtags or any other “follow” option – but anyone could easily create a following on Snapchat by posting regularly and offering incentives to add or share their page.


Snapchat is a socializing tool that can help you tease your customer with temporary, self-destructive photos and videos. In addition, it’s also a great opportunity to grab the attention of potential customers with relevant posts connected to your products and services.


** About the Author: In addition to blog posts and articles, Jasmine Demeester also offers dissertation writing services to students. In her blogs, she frequently writes about the latest technology and its role in the business world.