However, this isn’t such a complicated thing to do in 2020. If you want your blog to succeed, you’ll need to master a couple of tech skills –and we’ve compiled some of them below.

Web development

Although you don’t need to be a top-notch web developer, having basic web development skills can be very beneficial. When building a website, you should know at least the basic fundamentals of HTML and CSS. This way, if you ever have a problem with your website, you’ll be able to solve it yourself immediately.

Some of the things that you’ll be able to do with HTML basic knowledge is to add alt tags, include headlines like H1 or H2, and even handle image interlinking. Some blogging platforms have predetermined themes, and most of them are pretty aesthetic, but when it comes to personalizing your website, you’ll have to use your HTML and CSS skills. 

WordPress 

WordPress is the most popular content management system on the Internet. The reason for this is that it’s easy to use and very intuitive. Understanding how to use this platform will make your job easier.

To be able to use WordPress you don’t need to be a software developer or know how to work with different programming languages. However, understanding the basics of PHP would be really helpful if you’d like to customize themes inside WordPress. PHP is an open-source programming language that’s actually very easy to understand. However, this is totally optional. 

Digital marketing 

Learning digital marketing is an essential aspect of developing a website. If you’d like your website to succeed, you’ll have to create powerful marketing strategies. Although, what most people do is hire a digital marketing team. However, even if you hire someone else to do the job, you’ll need to have some digital marketing skills to make sure you’re all going in the right direction. 

Some of the things involved in digital marketing for your website are SEO, social media management, content management, and email marketing. Digital marketing will help you track the performance of your website and create more accurate strategies. This process is called conversion rate optimization. 

UX/UI experience 

Starting your own website means that you need to have a good eye for User Experience. UX and UI design are skills that can significantly improve your website’s quality. While UX refers to user experience, UI means user interface, as it involves everything that the user interacts with. Some examples of UI are buttons, keywords, and display screens.

Maybe you don’t want to build a career in UX/UI design, but you can learn how to do research, test different interface styles, and improve your blog as you work on it. That’s why it’s important to always have user metrics that help you track the performance of your blog.

Photo editing

Giving your audience a visual treat is crucial if you want to succeed as a blog owner. The visuals on your website will drastically impact users’ perception of your company. That’s why it’s so important to have photo editing skills. You’ll probably use your editing skills to create your logo, a banner, or any type of design in your blog. 

Although many blog hosting platforms have a photo editing tool and this makes your work easier, you’ll still need to learn how to use those tools. Some of the most common and professional photo editing software out there are Adobe Photoshop and Illustrator, but you can work with the one that makes you feel more comfortable. 

Conclusion

To start your own website you don’t necessarily need to be a professional web developer. Today, there are a bunch of high-quality content management systems where you can create a blog without coding skills. However, having some fundamental knowledge about photo editing, web development, and digital marketing could help you solve problems along the way and optimize your blog. 

**Photo by Fikret tozak on Unsplash