We’ve probably all heard it before: practice makes perfect. The only way to improve a skill is to keep doing it, and you’ll get better over time. Sounds fairly straight-forward, right? Not always. Writing is a skill that often requires more than just practice in order to become more efficient, and I find that every time I write is a new, unique challenge. Even with the right process, I’ve found…

Awhile ago, I shared some tips for writing online and mentioned the importance of a strong headline. The long and short of it is that headlines are extremely hard to craft, even for those who have to do it regularly. And there’s a lot riding on them: they’re what pull in browsers and hopefully (if all goes well) turn them into readers. I’m always looking for a way to improve…

These days managing a social media presence is a normal part of daily life. Social and professional networking sites are great resources for content, career research, meeting new people, and staying current in your industry. Everyone is online, so it makes sense that your audience is made up of friends, colleagues, and even potential professional contacts. It’s essential to manage your social media presence in a way that complements both…