Lucky for you, social media can help with that. When done right, it has the power to bring in traffic and leads to your website.
Here are a couple of ways on how you can achieve that:
1. Choose the right platform
When it comes to choosing the right social media platform for your business, you need to consider the following:
- Your business’ marketing goals
- Where your target market spends time online
For instance, you are a web hosting company and your business goal is to increase your revenue to 25% by the end of 2019. What you need to do is figure out how social media can help you achieve that.
Some objectives can include:
- Driving website traffic from your social media channels
- Generating leads through social media ads
Once you have it all figured out, the next thing you need to do is find out where your target market hangs out. Where do people who need web hosting usually spend their time online?
You can start by measuring your target’s demographics such as age, gender, or location. And then you can move on with the psychographics.
Why would they need a web host? Is it because they’d like to dabble into e-commerce? Is it because their business is growing and their existing web host cannot scale with them?
Figuring these things out can help you determine which social media platform you should leverage.
2. Share your content
Now we move on to content. What is the purpose of producing great content if other people will not see it? You can fix this problem by sharing your content on social media.
Blogs who create at least 15 blog posts per month and promote their content on social media get an average of 1,200 new leads monthly. Therefore, it is possible for your content to be seen by your target audience.
To get more use of your old blog content, you can also repurpose them. Here are various ways for you to do that:
- Quoting various snippets of your blog post.
- Asking your target audience questions that are relevant to your post.
- Changing your choice of images.
- Varying the title of your article every 2-3 months.
3. Complete your profile information
Think about the first thing that people see each time they click through your Facebook page. Your profile, of course!
Whether it is your About section on Facebook, your company page on LinkedIn or your Twitter bio, your profile gives people more information about your business. It is an excellent spot where you can tell people about your brand or drop a quick link to your website.
Also, if users are interested in the type of content that you are sharing and discussing, they are more likely interested to find out where they can click to get more!
4. Engage with your audience
Over the years, social media has earned a negative reputation because a lot of businesses and companies are relying too much on automated processes. Being highly dependent on automation will hinder your brand engagement.
Here’s the thing: Users want your attention and not a robot who will send them an automated response every time a user interacts with them.
To get the most out of social media, you must engage with people directly. Whether its a long-standing customer looking for assistance, or a prospect making an inquiry, you need to give a quick, and unique reply.
5. Posting at the right times
Ideally, you want to publish your posts on peak times where your audience is more likely to be online.
However, there is no one-size-fits-all solution when it comes to posting. For instance, a B2B company’s audience will most likely be online at a different time that a fashion brand’s audience would.
You can learn about peak time where your audience is most responsive by searching through the stats that are related to their social postings.
With tools like Buffer, for instance, you can schedule your posts at various times of the day and different days of the week. Then, you can search through the analytics and see which post is driving the highest engagement when.
6. Producing viral content
It is quite difficult to predict the type of content that would go viral on social media. However, if you create something that will solve most people’s problems or something that is extremely engaging and compelling, then there is a good chance that it will turn viral.
So, for example, if you are a web hosting company, you can create a Bluehost vs SiteGround poll. This will allow your social media followers to choose which of the two they find useful when it comes to having an online presence — and give you the right insight on what to improve or where to go from there.
What’s cool about social media polls is that (1) you are driving engagement among your social media followers and (2) they unconsciously share your content with their network.
Always come up with content that can go viral, then publish it on social media. A boosted post can help gain traction as well, as it drives in the initial surge of views that unlocks a content’s viral potential.
7. Partner with micro-influencers
The main benefit of micro-influencers, as opposed to their larger counterparts, is that it gives you a more targeted audience.
It is targeting with precision. You are targeting people who have a high chance of buying from you. Working with micro-influencers is also relatively cheaper. Not to mention that you can craft a long-lasting influencer marketing strategy.
So, rather than working with big influencers with millions of followers and various interests, leverage a micro-influencer instead.
8. Use hashtags on your posts
Hashtags are a common feature in various social media channels. It can also give your business a wider reach. Not only will your social media posts be seen by your followers, but the people who are searching for that particular hashtag as well.
9. Run social media ads
Paid social media lets you create a highly targeted ad and come up with more refined campaigns that deliver customized communication with your customer segments. These platforms run your ads depending on what type of business you have and your objectives.
10. Consistency is the key
Being consistent not only grows your current audience, but it also gives them value. The more consistent you are with your posting, the more that you will likely be seen.
Although posting on a regular schedule might seem like a tedious and time-consuming process, it is not with the right planning.
It is ideal to have a social media calendar and then schedule these posts in advance.
Over to You
So there you have it. The list we have made is by no means exhaustive. But what it does is that it gives you a pretty good idea of how you can improve your traffic via social media. How is social media helping you double your website traffic? Let us know in the comments!