Website features are continually changing and evolving, and you want to keep up with the latest trends. Is your e-commerce site mobile ready? Studies show that most people spend about 69% of their media time on their smartphones. With more than half of people consuming media on their phones, you need to make sure your e-commerce site offers them the best experience possible.

Do you have a new product you just launched or a new message you want to communicate to your customers? Has it been more than two years since your development team updated your site? Then it’s time to improve your business’s online presence. The following infographic by Copypress will guide you through the optimization process and show you why it’s important and what strategies you can follow to ensure your marketing dollars aren’t a wasted effort.

This valuable guide with show you how to make small changes that make a big impact like updating your meta tags and how-to analyze those changes to get the biggest bang out of your monthly developer’s tool budget. Learn the value of crowdsource materials like customer photos and reviews and use them to create a genuine encounter with your visitors. Read on to learn more about why you should optimize your e-commerce site and start making plans for future improvements right now.