Google wasn’t the first search engine, but it was the first of its kind. Founders Larry Page and Sergey Brin realized that more than the text on a website, perhaps a more important indication on how relevant a site is on a given subject matter is the number of other websites linking to it.

While the algorithm was rather rudimentary at first, Google continued to refine and finetune its online indexing system to what it is today — a highly sophisticated search engine that takes over 200 factors into account when determining a website’s rank, relevance, and authority.

This means that every time a search query is typed into Google– and there are 6.5 billion search queries a day worldwide– the algorithm spits out a list of sites that best ties into what it is you’re searching for.

In theory, more relevant, more authoritative websites should rank higher on the search engine results pages, as they give users exactly what they need at that moment. In addition, Google also throws in a good number of suggested resources, and all this happens within a fraction of a second.

Google’s trademark search engine was a great equalizer, and for once, a small mom-and-pop store in a suburban town can draw in as much business as any large, established corporate brand. Competition was no longer about how much money you had for marketing, but how much goodwill you’ve put into the community, both online and off.

Indeed, Google revolutionized the way brands connected with their target audiences, allowing innovative, remarkable, or at the very least, entertaining ideas to gain a following (and even funding) like never before. All sorts of niche markets are now accessible via the Internet, and Google made this possible.

These days, mobile phones and smart devices are driving more people to go online — whether to find answers for questions, solutions to problems, or just for entertainment. For professional digital marketers, the key to understanding their customers may be found in the way they use the Internet on their personal devices now (more so today than on their desktops or tablets).

Here’s a quick review of some of the more interesting online usage stats and figures about Google, along with some other interesting tidbits of information, specially prepared by our friends over at TechJury.

Image by Gerd Altmann from Pixabay