In fact, Twitter doesn’t tell you how to become verified and you can’t request verification directly, so the trick is to find a way around the roadblocks to make it happen.

What does “verified” really mean?

You can tell “verified” Twitter accounts apart because they have a white checkmark inside a blue cloud next to their profile name.

Verification is considered a mark of prestige and it’s only given to certain accounts – famous people, large companies, and people who have a strong voice in key interest areas. According to Twitter.com, they concentrate on “highly sought users in music, acting, fashion, government, politics, religion, journalism, media, sports, business and other key interest areas.” Sounds too narrow? Not really. In fact, a number of private companies without major followings are Twitter-verified, proving that this isn’t an impossible feat to achieve.

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Paving the path to verification

Since you can’t request to be verified and there are no specific guidelines to follow, the best thing you can do is to make sure you stand out on Twitter. That means tweeting valuable content regularly and following other verified users – including the official @Verified Twitter account.

Twitter also suggests embedding a “Follow” button on your website that links directly to your Twitter account. This proves that your account is really yours and offers your followers a feeling of security that Twitter appreciates.

While Twitter says it doesn’t take into consideration the number of followers you have, it doesn’t hurt to have lots of fans who retweet your work and help get your name out there.