Unfortunately, most publishers don’t take the proper time to craft great headlines. Copyblogger determined that 80% of people read a headline, but only 20% of those that read the headline will read the rest of your content. This indicates just how important headlines are to the success of your content.
There are several elements that go into crafting a perfect headline. But, before getting too technical, it’s always nice to start simple. Understanding your audience is the first and most critical step in the headline creating process. It’s important to understand their interest, problems, and the emotions they respond to. With this information in hand, you can create headlines that resonate well with your target market. Additionally, it’s important to look at historical data to find headlines that worked in the past and also monitor what others in your industry are doing. With these pieces, you’ll have a foundation for headline writing.
Once you have the basics out of the way, you can then start to look at the other important elements like length, context, and distinctive hooks. For instance, readers typically remember the first and last three words of a headline, which means you should be targeting a headline with six words. Further, trendjacking is another popular technique that leverages current affairs to increase engagement. Trendjacking simply means creating content and headlines around popular trends or current events.
You can learn more about creating effective headlines in the infographic below.