In the simplest of terms, infographics combine copy, data, and stylish images in an effort to get out an idea or information. Many marketers and business owners have jumped on board with this content marketing strategy and have been more than pleased with the results.
Due to the visually appealing nature of infographics, viewers are more likely to stop scrolling and read the information provided. Many times, readers will either avoid clicking on a blog post or only skim through it, due to boredom or fear of clickbait. However with infographics, they are more likely to share them with family and friends all over social media sites such as Facebook, Pinterest, and Twitter. Infographics have the ability to go viral and give your brand a voice and personality in a way that traditional text isn’t capable of.
With unlimited font, color, and image combinations, each infographic can be unique and customized to match a company’s brand. They’re easily embedded, allowing them to be shared all over the web, and can be broken up into sections to share with target audiences. Infographics can also be interactive with clickables and even video. Due to the diverse capabilities of infographics, their shareability and engagement comes as no shock.
If you’re interested in getting to work on your own infographics, check out the information below!