Influencers are dubbed as such for a reason –we’re interested in what they’re doing. These public figures gain the trust and support of their followers and as a result influence the public’s purchasing decisions, especially when it comes to online markets.
The same concept applies to social media marketing. If you get an influencer to do an honest review of your product (and they love it!) your sales will likely skyrocket.
As your social profile becomes more and more influential in your industry, building links becomes easier. Because of that reputation, other bloggers and brand managers will want to do link building with you.
What is link building and how will it help your company?
To put it simply, link building is like a referral. These referrals are in the form of links. The goal for link building is for other websites to link back to your website.
Why is there a need to build links anyway? Because of the ever-changing algorithms of search engines to determine who ranks higher, you’d want a reliable metric for your SEO — and that’s link building.
SEO professionals see link building as one of the hardest parts of their jobs. There are even link building consultants assigned for this task alone. Earning high-quality links means that your website has content worthy of other websites’ citation.
But how will social media marketing help you gain more backlinks?
The impact of social media marketing on link building
Although it has become much more complicated now with new use and purpose, social media platforms continue to be highly-accessible applications that people use to stay connected with their friends.
And with the use of social media steadily increasing daily since the pandemic, you want to make sure that you don’t miss the opportunity to use social media marketing in your company.
With billions of users around the world, Facebook, Twitter, Instagram, YouTube, and even Reddit, can become a platform for your social media campaign. Through these social media apps, you can advertise your company around the world.
These social media platforms do not affect your website’s page rank on search engines, but they produce traffic back to your website. The wider your audience reach is, the more traffic your social media campaign generates.
And when your profile establishes a network, you build a relationship with your network. You build mutual trust that will naturally earn you quality backlinks. As you reach a wider audience with your social media campaign, the more backlinks your website will gain.
How to use social media marketing for your link building campaign
1. Set up an account
The first thing to do is create an account on the social media platform of your choice. If you can manage more than one account, create company accounts across every platform.
When you are new to the game, it is always advisable to listen first before you make your move. Listen to what people in your industry are talking about and keep up-to-date on what’s trendy for the week.
What topics are relatable for your potential readers? What are their interests? This is important because what’s happening on Twitter may not be as trendy on Instagram.
2. Manage your social profile and include links
Your social profile is your face on social media. And if you want to build links with other bloggers of the same niche, you should know who to follow.
Connect with the professionals in your industry. Also, follow famous bloggers and influencers. To maximize your company’s exposure, you can ask them to advertise your product. These people/brands have reputable names because they are trusted by their followers.
You can put a link to your website on your social profile. This way, if people get curious about you and your company, your website can be accessed by viewing your profile.
3. Know your audience
One of the things that you should do before posting anything is find out your audience’s demographics. It is easier to build a relationship with your audience if you know how to meet their interests.
If you understand your audience’s interests, you’ll know who you are posting for. It gives you the freedom to pattern your content according to your reader’s interests.
By getting your audience engaged in your content, they can share or retweet your content. If you can get the attention of famous bloggers and website owners, this little effort will produce high-quality links.
4. Ask for reviews from your customers
Customer reviews are essential for your social media marketing. If your business gains a lot of positive reviews from your customers, then you’re set and heading in the right direction.
If you visit an online shop and you’re planning on buying something, you’ll search for the reviews on that product. Whether positive or negative, reviews show you what you’re getting from your money.
As your customers build trust for your website, you also gain trust from search engines. Reviews boost your social media profile, making you more credible in the eyes of search engines and bloggers alike.
5. Create something viral
This is where you’ll need to get your creative juices flowing. Play with different ideas and create something that’s really engaging that people will want to share. And don’t underestimate this potential impact!
When creating viral content, you should aim for the main consumers of social media platforms — millennials. You can mix satire, humor, and jokes on your content simply because they are funny and people like them, as in the example below:
Jokes and humor can be viable link building tactics for social media platforms
With only their creativity and our funny bones to tickle, they created something viral by simply replying to each other’s tweets. Remember that your audience can make your content viral, so make something irresistible for them!
6. Finding the perfect timing for your posts
Timing is important when you build a social marketing strategy. This can be the difference between viral content and a failed effort. Although this can be a little complicated; if done right, this effort can be rewarding.
These are the best times to post on social media platforms:
- Facebook – Wednesdays, 11 a.m. and 1-2 p.m.
- Twitter – Wednesdays and Fridays at 9 a.m.
- Instagram – Wednesday at 11 a.m. and Friday at 10-11 a.m.
If you plan on posting your content after work hours to maximize your audience, make sure that you have someone on your team to answer their comments. People want a response within 4 hours after posting their comments, so keep an eye out!
7. Use social media metrics
To track your social media engagements, you should use the proper metrics for social media marketing. This helps you set your goals and understand your progress by providing quantitative data you can analyze.
Interpret the data that you get and adjust your plans and goals according to your progress. In this way, you will know whether your marketing strategy is successful or if you’re just wasting money.
Even if social media presence does not affect your page rank directly, social media marketing boosts your page rank in other ways.
Having an effective strategy will gain you more traffic and increase your website’s credibility. A highly-reputable social profile directly increases the effectiveness of your link building strategy.