[guest post by Hannah Dickins]

You can have a great concept, and you can be providing people with invaluable information, but it won’t matter if they can’t find it lost within your content. People don’t read on the internet the same way they read books. Your readers are scanning your content for the information they’re looking for, and they’ll click away if they can’t find it. What you’re presenting is just as important as how you’re presenting it, and revising your methods may help you build a loyal readership.

Use the right fonts

There’s nothing wrong with decoration. You want things to look branded and interesting, and that’s perfectly fine. What you don’t want to do is allow these touches to overshadow your content by making it difficult to read. Decorative fonts should never be used for readable content. Fonts in the serif family are always a safe choice. You want to make sure your text is neither too small nor too large. Headings and takeaways can benefit from being presented in a larger font to emphasize their importance, but main text should always be in a standard size.

Choose your color scheme wisely

You need to establish a reasonable color palette. Color should be used for accent and emphasis, and it shouldn’t overshadow your text. There’s a reason why most websites use black text on a white background – it’s the easiest to read. You don’t want people straining their eyes to see your text. Creating the right amount of contrast makes for a page that’s easy to read.

Properly format lines and paragraphs

This tip is especially important if you intend to optimize your site for mobile viewing. Lines that are too long or paragraphs that dominate a page make reading difficult to tackle. Users should never have to scroll horizontally to complete a sentence. Margins should be large enough between frames and images to keep things from running too close together. Shorter paragraphs are easier to read, so keeping your information straight and to the point will help readers find the information they’re looking for in the quickest and most efficient way possible.

Avoid confusing language

It doesn’t matter how niche your content is, readers need to understand all of the terminology you use. You should always approach content in a way that it can be easily deciphered by people who are entirely unfamiliar with your niche. If your content requires the use of specialized jargon, consider placing an appendix within your text where those who are unfamiliar with the terms can go to reference the definitions of these terms. The best content is always in plain English.

Supplement with visuals

Most people are visual learners. They’ll be able to comprehend information and statistics, especially if they are complicated, through the use of visuals. Charts and infographics serve as helpful visual supports to get your point across. If you’re not familiar with the world of graphic design, you can always hire a graphic designer to put some visual supports together for you.

By neatening up your page and improving your readability, more people will feel inclined to rely on you for information. Not only will your content be of use to them, but a professional, clean appearance will help you translate as trustworthy. It’s time to review your website and see what you can do to enhance the experience for your users.


** About the author: Hannah Dickins is part of the team behind DirectorStats.co.uk. With a huge interest in writing and startup industry, she works as a Community Manager. She’s keen on new helpful online tools and productivity hacks.