Now, here is the big question- how to get your new website noticed in the sea of large competitors? Most importantly, how to get your customers to choose you over them?
If you believe that, once you build your site, loads of leads will be given to you on a silver platter, you’re wrong. You need to promote your startup extensively.
And, one of the most powerful places to do so is the social media sphere.
Have a Solid Strategy
To get the most out of your social media marketing, you need to have a solid strategy in place. It needs to cover different aspects of your online performance, including:
Choosing the right social media channels
Audience research and targeting
Social media analytics tools
Social media management
Investing in the right webinars and online courses
To allocate your resources wisely, you first need to determine your social media budget. Unfortunately, investing $100 monthly is not enough to grow your social media presence. In today’s pay-to-play world, to build a solid strategy, you need to pay between $4,000 and $7,000 monthly.
Now, if your cash-strapped budget doesn’t allow you to invest that much, consider securing additional funding options. For example, if you’re struggling with late invoice payments, you can improve cash flow with invoice finance. Generally, an invoice factoring company pays about 80% of the sum within 24 hours, while you’ll get the rest when a client pays the invoice in full. You could also take out a small business loan, apply for a government grant or even find an investor to help you get your marketing campaign off the ground.
Update your Social Media Profiles
All strong brands have well-maintained social media profiles. They make them look professional and trustworthy. Just like your website, your social media profiles reflect your brand mission and values. Customers use these channels to inform themselves about your products, connect with you, and learn more about other people’s experiences. And, if all they find is a bunch of promotional content, outdated business information, and zero user engagement, they will decide not to buy from you.
Start updating your accounts from your “About Us” page. Make sure your NAP (name, address, phone) information is up-to-date and visible. Also, choose a high-quality profile photo and use it consistently across multiple accounts. Don’t forget to add the link to your site and turn your followers into qualified leads.
Grow your Online Community
You don’t want your visitors to passively land on your social media profiles and then leave them. To boost interaction with them and guide them towards your site, you should engage them and inspire their loyalty. You want to turn them into brand ambassadors and build a strong online community.
Listen to your followers. Instead of just posting content and talking about your brand, listen to what your customers have to say about it. There are numerous social media monitoring tools that will help you track your brand mentions and provide your users with instant feedback. These tools are also extremely useful for improving your marketing strategy according to given results.
Inspire customer loyalty with giveaways. Social media contests boost brand awareness and inspire customer loyalty. This is an opportunity to build relationships with your customers. For example, by asking them to post creative UGC to enter the contest, you will increase their engagement with your brand and grow your brand exposure.
Use Social Proof to Build Trust
Every day, your customers’ news feed is packed with branded content and ads. This may be overwhelming for them. Precisely because of that, they’ve stopped trusting posts created by brands. On the contrary, your followers want to see other customers’ reviews before making a purchase.
This is why you need to make social proof an integral part of your social media strategy. Here are a few cool tactics to apply:
Utilize user-generated content. Motivate your customers to share the photos of themselves using your products. Seeing that people like them trust you, your potential customers may decide to buy from you, too.
Work with influencers. This is probably the most powerful way to spread the word about your brand and generate loads of qualified leads to your new site. Use relevant hashtags to find authority figures that have already worked with similar brands and start building relationships with them. You could send them your products and ask them to take a picture of them or mention it in their blog post.
Ask customers to review you on social networks. Never run away from negative feedback. Use it to understand people’s dissatisfaction and try to turn it into positive customer experiences
Publish Relevant Content
Content marketing gives you the opportunity to build an authentic brand image and position yourself as an authoritative source of information. Precisely because of that, you need to produce industry-specific, relevant, and interactive posts that solve your readers’ problems.
Social channels help you promote your content to the right audiences and boost your traffic and conversions. Once people understand the value it delivers to them, they will come back to your blog regularly for more information and share your posts extensively. The fact that you really understand the industry and approach it from an original perspective through your content may give you a great competitive advantage.
Over to You
The number of social media users keeps growing. And, to raise their awareness of your startup, entice them to visit your site and, ultimately, convert them into paying customers, you need to use these channels, too. I hope these proven lead generation tactics will help you grow your customer base and build a solid brand image around your new company.
**About the Author: Victor T. Miller, a Sydney-based business and marketing specialist who has expanded businesses over 5 years. I am a person who loves to inform people about the latest news in the industry also as sharing tips and advice based on my professional experience and knowledge.