[guest post by Michelle Arios]
If you have already cracked the code to driving customers to your website, you’ll quickly realize there is a second part to the solution!
That’s where keywords with a high conversion rate come in! Driving customers to your site just isn’t enough to sustain your business. So, you’ll want to make sure that you are getting traffic from the right type of customer.
We’ll give you a few pieces of advice today if you are looking to find the right converting keywords for your website to help drive sales and grow your business!
As online marketing and sales have become more and more important, numerous companies have jumped into the analytics market. These days, there are a lot of awesome tools you can use to help make sense of the data your site is creating.
Google Analytics is an awesome tool to help discover which of the keywords on your website is the all-star, and which words aren’t carrying their weight. Google Analytics will clearly show you which words are sending users to your site, either organically or paid. It will take a bit more effort to find which words are converting, but they are there too!
Aside from Google, you can also use a site called Serpstat to see where your site is ranking for organic searches. One important thing to keep in mind is that whenever someone searches for your particular brand, you want to make sure that search is bringing them to your site and not a competitor’s.
Also, you should be vigilant of what other words are included in the search with your brand name. If users are frequently typing in your brand along with a specific product, highlighting that product and the keywords associated with it could boost your conversion rates!
Take note of patterns
Aside from the trends around searches related to your specific brand, it is also a good idea to keep in mind the patterns online as a whole. These could be either based on location, seasonal trends, or keywords related to your product generally but not your specific brand.
So once you have that information, how do you use it? Take, for example, the fact that in the end of November, sales of turkey skyrockets in the United States. If you own a grocery store or related business, instead of just promoting cheap turkey, you should be promoting Thanksgiving turkey. That’s one way to take advantage of seasonal trends.
If, on the other hand, a major sporting event is happening in your area, keywords related to it can be great for boosting conversion. Long story short, it is essential to be up-to-date on the patterns in the market as a whole, and not just for your specific brand. The obvious and not-so-obvious patterns online can lead to some great keywords for conversion.
To conclude, finding keywords to boost conversion rates on your website is an essential part of building an online business. If you really want to grow and increase your revenues, you need to take some time and invest in creating a site with keywords that convert customers.
To do that, you need to know what people are looking for when they search your brand. Even broader than that, you need to understand what people are looking for when they interact with your segment of the market. Staying up with seasonal and regional trends is a great way to find keywords related to online patterns, which will be great for conversions!
**About the Author: Michelle Arios works as Marketing Assistant for BizDb.co.nz– New Zealand business database