Just building your blog simply isn’t enough. You need to make people come to it. Readers will not come just because you established your blog online – with so many blogs available online, it might be hard to even find yours. If no one is clicking on your blog posts, here are some possible reasons:
Lack of SEO Optimization
Your blog will definitely fail if no one can find it. This is why Search Engine Optimization (SEO) is so important: You need traffic to your site coming through your blog and there is a way to encourage that – SEO. When your prospects are doing a search online, your blog should rank among the top list of the organic results. You can make this happen by including target keywords in your blog post content and titles.
For example, if you are dealing with shoes, talk about things like the best men’s shoes or quality female shoes rather than talking about footwear or clothes in general. Essentially, everything about your blog, including the design, should be optimized for search.
Failed Online Sharing
The best way to get readers to your blog is to share it as much as possible, everywhere. Think like a marketer and always share your posts once they are published. For instance, you can take advantage of social media platforms to share your content.
If you have a mailing list, make sure content is shared in lead-nurturing ways and through dedicated emails sent to followers who signed up for updates. Again, you can also include links to other posts you’ve published as you continue to develop new content.
You Focus on Yourself Too Much
The focus of your blog should not always be on you. Otherwise, potential clients will shy away from it and see your blog just as a self-promotion tool. Readers are coming to your blog to find help, answers or information to help them reach their own goals – not just to read amazing things about yourself.
Look at it as a social party – people who have a tendency to spend all the time speaking about themselves don’t get company. The same applies here – you can announce a new service or product but that shouldn’t be all that readers will ever find in your blog. If you offer online marketing services, for example, some of your posts could offer tips on how readers can do that by themselves.
Lack of Subscribers
To get frequent and continued clicks on your blogs and make readers stick around for the longest possible time, encourage them to subscribe to your emails. This way, they will be able to get notifications once you publish a new article on your blog. As a minimum, this ensures you get repeat visitors to your blog.
To gain subscribers, make it easy for them to join your mailing list. For example, you can add a call-to-action button at the end of each post. At the end of the day, you will have turned your casual readers into dedicated followers.
There’s No Real Value to Your Blog
A blog is expected to provide value to the reader and that should be one of the basic rules of effective blogging you apply when you run a site. This is something that readers will be looking for to give them a reason to come back over and over again.
For example, you could answer readers’ questions through your blog and help them solve problems and issues that they could be having.
Essentially, your blog should be talking about the interests of your customers — and talking TO them rather than just preaching to them or trying to sell them something. For example, if you sell pet products, give readers tips on how to take care of their pets too.
It’s not enough to get readers to subscribe and then develop unique content for your blog — you need to make this happen frequently. Always decide in advance when to post your new content and how often you are going to do this. For example, you could choose to post 2-3 times per week or once a month based on what your ultimate goals are. It will keep readers longing to see new content in between such times instead of them guessing when that is going to happen.
Before you get started with your blog, have a set plan in place to help you attract more readers. People need to be aware that your blog exists and it is your responsibility to make that happen, either directly or with the help of a professional blogger.
**About the Author: Amber Wilson is an educator and a technical writer from Everett currently employed as a content strategist at ThesisRush.