We talk RSS with social media journalist, content curator, & blogger Cendrine Marrouat

Cendrine Marrouat

I met Cendrine Marrouat on Twitter when I asked her to check out FlowReader. After chatting with her, she invited us to share some of our experiences about being a startup on her blog, Social Media Slant.

We also thought it would be great to get Cendrine’s perspective on RSS and social media, especially as someone who is very active in the social media space and regularly creates amazing content to share with her community.

1. Hey, Cendrine! Thanks so much for answering our questions. To start off, could you please share a little about yourself and what you do? 

My name is Cendrine Marrouat, and I am originally from France. I moved to Canada in 2003.

In my 11-year career, I have done pretty much everything you can do that involves writing. I started as a translator and teacher, wrote poetry and plays for a while (I have several collections published), and then fell in love with social media.

For the last five years, my full-time focus has been on helping small businesses and solo-entrepreneurs with their social media presences. I am a journalist, blogger, coach, content curator, and author, and I teach classes on social media 101.

2. Would you consider RSS an essential part of your daily routine? What other tools do you use in your workflow? 

RSS is an essential part of my daily routine, indeed. It’s my second favorite tool after my Inbox. I am also a heavy user of Twitter, so TweetDeck is really helpful for keeping an eye on conversations around my content and as a way to keep in touch with my audience.

3. As a social media journalist, do you think social media and RSS can share a similar space for users? 

I feel that both have a huge role to play. After all, not everyone likes getting their news from social networks or through email.

If there is one thing I have learnt over the years – people love having options. If you do not give it to them, they will run away before you have time to breathe.

4. How do you find and choose sources (both RSS and social media)? 

I find content on Facebook, Twitter, Google+, Triberr, Scoop.it, and Swayy — just to name a few platforms. And, since I love doing research, Google Search has been my best friend for a long time.

When it comes to choosing sources, it really depends on my purpose. As a curator, for example, I do not just stop at informative content. I want it to be well written, thought-provoking, and creative, so that my audience will get “a bang for their buck.” I am very picky.

As a social media journalist, things are a little more challenging. Most social media platforms do not send press releases; they just share announcements on their blogs. So, I have to find them and become a subscriber. However, over time, some teams have made the work easier for me by adding me to their media contact lists…

5. What stands out to you about FlowReader? What could we do to improve our service?

FlowReader allows me to keep an eye on and interact with my Facebook and Twitter streams. The clean and simple interface is also a plus. There is no distraction beyond the left sidebar, which helps me stay focused on the content at hand.

I also like the fact that you do not force users to read the content on your servers. When I click titles, I land directly on the original pages.

I haven’t really seen something I dislike about FlowReader for the moment.


Cendrine Marrouat is a social media journalist / blogger / coach / author / curator, and amateur photographer living in Canada. She is also the founder of Social Media Slant, a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs, and teaches classes on social media 101. 
Her latest release (The Little Big eBook on Blogging: 40 Traffic Generation Tips) is a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs.
Cendrine is currently working on an eBook focusing on social media strategy. 

Be sure to check out her new book here! It’s also available on Amazon.

If you’d like to learn more about Cendrine or have more questions, I’m sure she’d love to hear from you. Here’s how you can reach out and say hi to her: