The evolution of the Internet and technology has given rise to numerous online platforms that people use to communicate, chat, advertise their products, and create a global network of online users and service providers.

You know it’s holiday season when you hear Christmas carols and see your neighbors put up their Christmas lights on display, meaning it’s also time for you to prep your site for the most festive time of the year.

Social media presence is not an option –any business that intends to grow its audience (and revenue) cannot avoid social media. 

Snapchat went from 200 million to over 400 million users this year after introducing Stories — making it the quickest growing social media platform in 2018.

The right content for the right social media channel makes a world of difference.

“A picture is worth a thousand words” has never been truer than in the age of social media.

There are many forms of marketing that a business can employ to increase sales and exposure. 

Building a strong social marketing strategy is impossible unless you have some data to base it on.

Having a strong social media presence and merely existing online are two completely different things. 

It’s clear that social media has changed the marketing game. But what’s most discernible about the phenomenon is that it’s serving as somewhat of an equalizer between large and small marketers.