[guest post by Kate Simpson]

From the very best works of Shakespeare to the modern world-changing delights of JK Rowling, there really is nothing better than a good story. You might think this is just down to simple imagination and creative enjoyment, but believe it or not there is actually some science behind the way that good stories can capture you. Researchers have found that when we hear a story, part of our brains light up. We are encouraged to think as if we were acting out the story ourselves, therefore providing a much more immersive experience.

In terms of blogging, this notion of a reader becoming extra invested in your writing can sound very appealing. The thought that storytelling can keep a reader more engaged can be very helpful if you want to include some sort of call to action at the end of a post. If you want to know how to tell a really great story to have more engagement with your readers on your blog, then here are some of the best tips for great story telling.

Be Truthful

Blog readers are always more invested if they can sense that the story you are telling them has a ring of truth to it. It is especially helpful in aiming to light up that part of their brain that allows them to envision themselves in the situation. Stories about life experiences are great for this kind of thing. For example: a crazy situation that happened once on a shopping trip can then be linked to a call to action related to a retail opportunity.

Share Your Reader’s Stories

If a piece of writing you have published garners a lot of responses, then don’t hesitate to share these comments with your readers too. They will feel honoured to be included in the ‘inner circle’ of your posting. This inclusion will then resonate with other readers who may be inspired to do the same thing, thus creating an even wider circle of audience engagement for your blog.

Keep Things Simple

For a light blog type site, you should not go too heavy with the style of your prose or the literary techniques that you use. Short paragraphs full of accessible language are the best ways to engage as many different types of readers as possible. You should make your writing to be as relatable as possible, so don’t make it too outlandish. Perfect examples of this kind of writing can be found at AssignMasters.

Use Basic Language

The one thing you don’t want to do is turn your readers off by seeming too superior. Try to keep the language you use in your stories as simple as possible. It will again have the effect of reaching as wide a readership as possible. In order to capture the imaginations of as many people as possible, use all of the normal words that they would use on a daily basis. This way it makes it easier for readers to imagine themselves in the stories and become truly engaged.

The overriding message is keep it simple but be sure to engage and entertain.