Content curation as a concept is easy to understand, but it’s not always easy to execute. It takes a lot of time, energy, and commitment. Regardless of whether you curate for professional or personal reasons, the goal is the same: Hand-pick the best material to share with others – customers, followers, or friends.
With that in mind, I’ve put together a short guide to show you how FlowReader can help you get started with curation and do it as efficiently as possible.
What is Content Curation?
According to marketing expert Beth Kanter:
“Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.”
The basic idea is that instead of creating your own content all the time, you add someone else’s into the mix you share with others.
There’s a lot of debate about content curation. In particular, the topic of the risks involved and whether or not it’s different from content aggregation, but I think it’s more important to note why you might decide to curate content in the first place.
As Mark Sherbin explains, the aspect of curation that is most unique is that its handpicked. Aggregation, which is controlled by an algorithm, isn’t always able to surface the same type of content that a person can. A collection curated by hand usually provides more value because a curator can add commentary and a personalized depth.
Some other benefits of content curation include:
- You won’t have to create new content so you’ll save yourself time.
- If your curation is done well, you’ll be sharing valuable content with your audience.
- You can demonstrate your expertise in a particular field or around a specific theme.
- Sharing content from other sites can help you build better relationships with others in your industry.
Sounds pretty good, right? If content curation is something you’d like to try, here are 3 easy steps you can follow to get started.
1) Build a list easy-to-access unique sources.
Sorting through all the articles online and finding the right thing to share is one of the hardest parts of content curation. Using a reader, like FlowReader, can help you manage and sort through stories, but you’ll also need to make sure you find great places to discover new content.
One of the most important parts of strong curation is being able to provide diverse content from sites, which may not be familiar to your audience. It takes some time, but building up a list of unique sources that suits your audience will make the content you share more valuable.
Here are some of our favorite spots to discover new and interesting sources:
Social media networks can also be a great way to turn up new sources. You can connect your Facebook and Twitter account in FlowReader to view your news feed and timeline along with the latest updates from your RSS subscriptions.
Pro Tip: Browse for new content sources straight from FlowReader whenever you can to help save yourself more time. Opt to receive your Google Alerts as an RSS feed. You can also create feeds for your favorite RSS feeds by adding /.rss to any subreddit URL.
2) Read the content you plan to share.
We all get tempted to skim an article and jump straight to sharing in order to save time, but doing this can be risky. You have no way of knowing what you’ve shared if you don’t read the story first.
A headline doesn’t guarantee that the rest of the article is related to a topic. You could end up sharing a piece that’s poorly written or takes an entirely different approach than you expected. Additionally, it’s always a good idea to read it so you can share your opinion about a piece if you’re asked. So, take the extra time to read any content you plan to share with your audience. It’s worth it!
I prefer to browse my feeds first, mark interesting items as Saved for Later or send them to a read-it-later service like Pocket or Instapaper, and then read them at a specific time in my daily routine.
3) Share and add your perspective.
Even though you’re sharing content created by someone else, you can still personalize it by offering your own perspective when you share it.
Here are some ideas about ways you can personalize your content:
- Summarize the main idea or a key takeaway.
- Ask a question when you share an article or blog post.
- Pick a standout quote from the content.
- Add your own thoughts about why it was worth reading.
You can share content straight from FlowReader to a host of different sites, such as Buffer, LinkedIn, Tumblr, and more. We also have quick-posting options for Facebook or Twitter.
If you click the Facebook or Twitter icon at the end of an item, a posting box will automatically open with your link:
Pro Tip: Don’t forget to give credit where credit’s due. Sharing content can be a great way to build credibility with your audience and connect with other authors in your industry. Make sure you credit the original author or source in your post!
Hopefully, these steps will come in handy as you begin to curate more content. Set a goal for yourself and stick to it! Finding a healthy balance between your own original content and curated content will help you build stronger, long-lasting relationships.