If these statistics are anything to go by, it’s no surprise to see many physical shops closing down due to lack of customers. If you are operating an offline store and are at the brink of throwing in the towel due to poor sales, you need to take your business online.

Any successful businessman today will tell you that part of their success can be attributed to their investment in SEO. To help you get started, especially if you’re a content writer, we have selected the top tips for creating content for SEO for your target audience.

Identify your Target Audience

Before you create content, you have to ask yourself – who I’m I addressing? Who I’m I specifically selling to? The kind of content and tone to use should vary depending on the type of audience being addressed. If you are selling products for young shoppers, an informal tone could be more enticing. On the other hand, older and elite shoppers may be more focused on content that is written in a professional manner. Therefore, it’s important to ensure that the SEO content you create appeals to the interests of your target audience.

Come Up with Catchy Headlines

If you would like readers to go through all your content, you need to craft magnetic headlines that pack a punch. This means that your headlines should be catchy enough to make an outstanding first impression. The secret is to create clear and interesting headlines. Studies also show that headlines with numbers tend to get more clicks as they suggest something more specific. Additionally, use title case in your headings and subheadings. Remember that your headline and meta-description will appear in the search results, so it’s important to make them count.

Incorporate Keyword-rich Phrases

Your aim should be to rank highly on search engines. In other words, you need your content to appear among the first on search engine results. One of the surest ways of achieving this is using keyword-rich phrases on the title, headings and within the content. Doing this will not only help rank your content better, but it will also enable the readers to know what your content is all about. However, avoid keyword stuffing. It’s best to use keywords sparingly and thoughtfully, sticking to a more natural feel.

Structure your Posts Well

You could come up with very interesting content that is compelling, but if you don’t structure it well, your target audience will skip it. It’s therefore important to organize your content in an efficient format. This means breaking up your content into smaller sentences and paragraphs to make it easy to read

Integrate Visual Content

Studies show that visual contents get up to 95% more views. Therefore, failing to integrate images, photos, videos, infographics, etc into your content is a colossal mistake. Most marketers have proven that integrating visual content not only adds weight in search engine optimization, but it also helps to boost engagement. This ultimately helps to increase sales and conversion rates.

Link In and Out

Links remain an important factor for SEO weather its linking in or linking out. To improve ‘crawlability’ of your website in search, you need to promote natural link building both internally and externally. For example this guide from websunion about how to start a business in Canada is a good example of how to apply linking in and linking out strategies. It also shows you how to provide your target audience easier access to further useful information relevant to the topic.

Linking internally involves interlinking your pages, while linking externally involves adding links to relevant references and resources in the body of your copy. Doing this will offer more value to your readers and improve their experience.

Propel your Content with Social Media

Social media is another powerful marketing tool that you can’t afford not to use. The power of social media basically lies in sharing. So, sharing your content on social media will bring more traffic to your website. To propel your content with social media, you need to incorporate share buttons on your blog posts.  Be sure to place the share buttons in convenient spots to make it easier for your readers to share your posts and perhaps this may generate incoming links from relevant websites which would help promote your content.

Additional Tips

  • Keep updating your content to keep it fresh.
  • Cover trending topics, hot new topics, and industry news.
  • Use active voice as opposed to passive voice.
  • Ensure that your content is unique.
  • Make use of writing tools and SEO resources.
  • Put click triggers near call-to-action buttons.
  • Include case studies and cite authoritative sites.
  • Proofread your content before upload.
  • Monitor your activity and track progress.


Creating great content for SEO sure seems like a daunting task, and it is. Therefore, you should consider hiring experts with different skills i.e. SEO content, content strategy, PR and social media marketing. Getting the right people on the bus will prevent your business from facing the predicament that is currently befalling offline businesses.


** About the author: Lisa is a content writer at websunion.com; loves to write about current and future of SEO. Connect with her at lisa@websunion.com