When the holidays come marching and traffic is especially high, it’s a great opportunity to offer something special for your website visitors.
So what exactly is seasonal SEO?
Seasonal SEO is when you tailor your SEO strategy for a certain season and trend. If you’re already using SEO tactics in your business then you’re probably aware of how important it is to understand your audience and what keywords they search for.
Knowing your audience’s search tendencies and interests can help you create the right content to answer their appease their curiosity and provide them with valuable content.
Throughout the year, there are certain keywords that rank high during certain seasons. For example, at the beginning of fall, keywords or phrases such as “pumpkin spice” or “sweaters” will be at its highest and when summer hits, keywords such as “fresh food” or “cold drinks” will rank higher.
Being aware of the seasons and which keywords rank highest during those times can help you have a better idea of what content to make for your audience during certain periods.
Keyword research is necessary for your Holiday SEO strategy to succeed but it’s only a part of the big picture. There are various aspects you need to pay attention to, such as timing, site optimization, and content.
Never Too Early
When it comes to making the most of the holidays, don’t wait until the last minute to launch your content. Starting a week before the holidays can engage in 50% of the search engine traffic whereas starting 45 days earlier can help you engage in 90% of the traffic!
So, it’s only ideal to get a headstart on your research months before the campaign launches and outreach extra early so it gives people enough time to schedule their posts.
Optimize, Optimize, Optimize
A festive season doesn’t necessarily call for a festive landing page. Instead of going all over the place with gimmicks and a confusing layout, it’s best to stick to something organized with a clear focus on the CTA so your visitors know what to do when they visit your site.
Instead of creating a new page for each seasonal campaign, create one URL you can update annually. Continuously updating existing pages can increase SERP rankings over time.
Dated pages that get dropped usually lead to broken links to your site and make your content look old which will result in lower click rates.
Quality not Quantity
Posting frequently may seem like a good idea. You have fresh content and your ideas are off the chain, but is it really the best way to go?
Without any efforts of sharing your content, the chances of it being read by your audience are very little. Instead of focusing on posting more, it’s a good idea to publish fewer but more valuable posts.
Want to find out more about Seasonal SEO? Check out this infographic the folks at Milkwhale created below!
**About the Author: Andre Oentoro is one of the co-founders of Milkwhale, a creative agency specializing in infographics. He’s also the author of Viral Infographics, a guide to getting the most value out of your website’s traffic.