If you’re a blogger looking for freelance work, there is no place like LinkedIn to look for clients. As a professional network of international professionals, this is the best breeding ground for freelancing opportunities.

As a blogger, there is so much you can do with your life professionally. Blog writing skills are very in-demand. You just need a friendly nudge in the right direction and you’ll have more freelance work than you’d know what to do with.

In this post, we will handhold you through the tedious task of client building on LinkedIn.

Let’s begin.

Optimize your profile with keywords/search terms for greater visibility 

There are thousands of people on LinkedIn looking for freelancers to write a post for their website or blog. Be it a one time gig, or a full-time freelancing opportunity, the best way to attract a potential client os by making it easier for them to locate you.

A great way to ensure Linkedin profile optimization is by incorporating keywords.

Optimizing your profile with industry-relevant keywords can help you achieve this. They make you visible to potential clients as they use specific search terms to find blog writers.

For example, any client looking for a freelance writer would use these keywords or search terms to narrow their search for a blog writer:

  • Freelance writer
  • Content marketer
  • Blogger
  • Copywriter

By incorporating these search terms in your profile you are successfully optimizing it for a search box as LinkedIn prioritizes your profile over others and shows it first to narrow down the person’s search.

Adding the word ‘Freelance Blogger/Writer’ in your LinkedIn headline can be a  great way to tap a client’s attention in one go.

You can also dig deeper and present your writing niche to communicate your area of writing expertise. Doing this will ensure that the right clients find you.

For example, if you are a features writer and your core expertise is fashion, you can write ‘Fashion Writer’ as your profile headline.

In other words, keywords are important. Use them as strategically as possible.

Publish content to showcase your expertise

Let’s say a potential client lands on your profile and looks through it –the first 5 minutes will decide if the client moves on or approaches you.

Optimizing your profile with keywords is the first step in attracting clients.

The next step is to keep a client hooked to your profile long enough for them to acknowledge your skills as a writer.

At this stage, LinkedIn articles play a vital role in showcasing your blogging abilities. 

We do not advertise the idea of posting the same content you published on your blog, but rephrasing the original article can do the trick when posting it on LinkedIn. Before you rephrase and post it as an article, you can mention the link to your blog.

Doing this will send interested users and clients straight to your blog.

You may be wondering why you should bother rewriting a blog when you can simply share a link to your blog in your status in the first place. 

That’s because, with time, a post finds its way to the bottom of your feed but an article is easy to find. A potential client who is vetting your profile will definitely look for published articles to assess your writing skills.

So make sure that your profile is full of statement article pieces.

Past employers are potential clients: reach out to them

There is no shame in re-connecting with past employers for a freelancing opportunity. 

In fact, most people we know are freelancing for old employers who have now turned into paying clients.

Having worked with them in the past, they know who you are and how you work. They know and appreciate your writing style and are willing to pay for it. 

So if you have a good working relationship with past employers, look them up on LinkedIn and connect with them. Feel free to ask them if they’re looking for writers to work on a project or blog. You can also ask them to introduce you to people they know.

Doing this will increase your chances of connecting with and landing a client.

Use In-mails to connect with potential clients

LinkedIn is a great way to find new clients if you have the resources to send paid messages to potential clients. You can always use InMail to send a pitch to potential clients who are not in your immediate network.

If you are using the basic free version of the LinkedIn account, then the platform provides you the option to send three inmails per month –but this restriction can easily be removed with a premium LinkedIn account.

The LinkedIn email gives a reply rate of more than 30% which seems quite an opportunity to grab when finding new clients. The feature which shows who viewed your profile can become the starting point for generating leads as you know they have taken interest in your profile.

You can also send InMail pitches to potential prospects by finding them through various groups and connections.

The key to converting a client is striking the right tone of professionalism. How you reach out to them and how you formulate your pitch has a lot to do with the responses you get.

So make sure that your InMail messages are free of jargon and basic spelling mistakes. Try to be professional while not coming across as too desperate.

Participate in relevant LinkedIn Groups

If catching two fishes with one bow is your thing, then LinkedIn groups provide you the perfect opportunity to participate in client-related discussions, content-related problems, or members’ discussions on market rate and negotiations. 

Some groups also post jobs for freelance writers. This is great for you because these act as free leads that you can follow.

Showcasing genre-specific knowledge on LinkedIn groups is also a great way to advertise yourself as a competent blogger in the industry so group participation should be a must for a freelance blogger to share and gain knowledge.

Show recruiters that you’re open to job opportunities

LinkedIn helps you showcase your interest in a potential job offer. Whether it is part-time work or full-time employment, remote work, or freelancing; LinkedIn gives you the opportunity to showcase your particular interest.

This is great for freelance bloggers as they can simply show their interest to recruiters that they’re interested in freelance work.

All you have to do is:

  • Step 1: Click on your LinkedIn profile.
  • Step 2: Click Get started from the Show recruiters you’re open box.
  • Step 3: Customize your settings:
    • Choose your job title (here, you can write SEO writer, Freelance writer, etc)
    • Choose the job type of your interest (full-time, contract, part-time, internship, volunteer, temporary, and remote OR you can choose them all)
    • Choose your preferred job location 
    • Choose who can view that you are open to job opportunities: (you can choose between “all LinkedIn members” and “only recruiters can see that you’re open to job opportunities” option)

After you follow this 3-step process, simply click on Add to profile and you’re good to go.

Key takeaways

LinkedIn is a professional platform that presents endless opportunities for networking and client building. Not only that, but it also helps you connect and interact with professionals in your niche/industry from around the world.

So while you’re busy building clients and forging new professional relationships, don’t give in to short-sightedness and make the most of your LinkedIn presence.


*Photo by Greg Bulla on Unsplash