It should come as no surprise that it’s important to know everything happening in the social media world to stay relevant.
That’s why marketers are always looking out for new technologies, tools and techniques to get the best results. To make things easier, here are some work management tools that will get things done easier and faster for digital marketing teams.
Let’s check them out:
It’s always a challenge for marketing teams to keep up with the pace of increasing needs of a campaign without any work management tool. That’s when ProofHub comes into the picture as an incredible work collaboration software.
With Gantt charts and online discussions in ProofHub, marketing teams can easily plan campaigns at each step and keep an eye on its ongoing progress. Also, you can easily strategize how each step needs to progress in the campaign with Kanban boards.
The marketing teams can also use ProofHub for content creation, product launches, website redesigns, and collaborate with content writers, web designers, and developers
MailChimp is the perfect tool that helps you find your target audience and keep them engaged. It is a leading email marketing tool used by millions of people and teams. MailChimp is constantly making it easier for them to create campaigns that connect with the audience at the place.
It also lets you automate stuff so that you can focus on what matters the most. Anyways, an email marketing tool is a must-have for every digital marketing team, MailChimp is that quintessential marketing tool. Apart from this, built-in analytics tell you about what’s working with the audience and how to use these insights to get and keep customers successfully.
DoubleClick by Google is a reliable digital marketing solution for marketers. With smart analysis, it also helps in ad campaign management, bid management, and search management. That’s why it can be categorized in different ways.
In DoubleClick Campaign Manager, you can upload display ads, create impression trackers or even click trackers for your display needs. It enables you to schedule the ads to be served according to constraints and conditions. Apart from a good reach and targeting options, you can also set custom parameters to track conversions separately.
Its clients include agencies, marketers, and publishers who served businesses like Microsoft, Motorola, Coca-Cola, Apple, Nike, Carlsberg among others.
Known to provide powerful and actionable insights for marketing sales, and service teams, Marchex helps you find more of your best customers and drive revenue with intelligent call data.
The exceptional thing about Marchex is that it shows which marketing actions are converting to lead so that you can optimize your marketing strategy to drive more strategies.
You can track phone calls from each channel and get call analytics. At the same time, it enables dynamic tracking, block spam, and prioritization in a way that drives more revenue. Use AI-based speech analytics that can help you turn conversations into conversions.
Hootsuite makes finding, scheduling, managing, and reporting on social media content easier. You can enhance your social media management with Hootsuite and manage multiple profiles and networks in one place.
Some of its top features include the ability to schedule hundreds of social media posts at once across all your social media accounts. Comprehensive reporting in HootSuite is quite effective for measuring the impact of your social media campaigns.
It also helps marketers to curate content with tagging, searching, and usage tags. Many marketers are using this tool to identify influencers and find out what people are saying about their brand, competitors, and niche industry.
Analytics is a must-have tool for digital marketers that helps them to manage work and comes with advanced analytics that tells about the website information, including who your visitors are and how they make their way through your sales funnel.
It is helpful to understand your site and app users to better evaluate the performance of your marketing, content, and products. It’s much easier to process and share data with its shareable reports. Custom reports in Google Analytics allow you to slice your data just as you need it. You can also create your own unique reports that fit your business goals.
From all the hullabaloo of campaigns and reports, HubSpot Sales tools save time at every stage of the funnel. Formerly known as Sidekick, it notifies you the moment a lead opens your email, tracks every interaction automatically, and organizes all your activities in one place.
You can see other important information such as contact’s professional history, company information, access to social media profiles, and even allows you to schedule emails to send later.
Other important features include automate time-consuming tasks like lead rotation, task creation, and more. You can also connect with prospects through live chat, turn email into templates, and measure their performance.
8. G Suite
It’s important for marketing teams to communicate with other departments, customers, and vendors. G Suite provides digital marketing teams with the necessary tools to collaborate and work efficiently.
It allows you to visualize website metrics and other marketing trends at one place. If you incorporate the Google Analytics Add On, you can transfer your website analytics and other relevant information to Google Sheets to keep them organized and safe at one place. By doing so, you can easily share the stats with your team to analyze the progression from the beginning to the present.
Quip is an ideal tool for modern marketing teams that makes the process of getting inputs from product designers, customer support, developers easier and simpler.
It drives engagement with a social, mobile platform that enables simple contribution and effective collaboration. It lets you manage work by letting you add all the tools your teams use such as Calendars, JIRA, project trackers – right into your Quip docs.
How do you improve your team’s productivity
Depending on your needs, you should try some of the above-mentioned tools to manage work and boost team productivity. Would you add any other tools to this list? Share your thoughts in the comment section below.
**About the Author: Vartika Kashyap is the Marketing Manager and has been one of the LinkedIn Top Voices in 2016, 2017 and 2018. She is also a contributor at Business.com, The Next Web, YourStory, and Huffington among others. Her articles mainly revolve around productivity, leadership, and common workplace events. She also loves to read and travel to new places.