With almost everyone having access to the internet and making use of different social media apps and platforms, the possibilities are endless as to what new uses social media can have. In fact, if you want to make a mark in today’s digital age and let people know who you are and what you do, a good social media presence is essential.

1. Identify a goal

Nowadays, social media plays a huge role in how you study, make friends, prepare your resume, find job opportunities and connect with potential clients. Because of this, building a positive online reputation is definitely a must. So how do you enhance your social media presence? Here are some helpful tips.

With the many uses that social media have, it’s important that you know what your aim is for being a part of it? There’s Facebook for maintaining connections with friends and loved ones, Instagram for posting pictures about your life and the like, LinkedIn for building professional connections, and many more. What is your goal in using social media? By identifying this you’ll be able to find the right social media platform and method in building your online presence.

2. Always select the right platform

If you are looking for a social media platform that can best capture your love for photography and artistic imagery, Instagram can be a great social media platform. If you love blogging and writing, WordPress can be a good place to start your own blog.

Whether it’s to make money online, build social connections, or to prepare a noteworthy portfolio online, there are many platforms to check out online. Once you have identified your goal, it’s important that you choose the correct platform for it.

3. Create a strategy

Once you have chosen your platform, think about how you will establish your online presence in a positive manner. To build a reputable image online, you need to think of a good strategy for preparing and sharing posts. Depending on the image that you’d like to portray, you should create or collate content that you can schedule for sharing regularly.

4. Follow a posting schedule

To establish a good online presence, it also makes sense that you schedule your posts regularly and properly. Depending on your targeted audiences, you should think about when most of them can be online so that they can interact with you through your posts. Some social media managers even use social media analytics tools such as HootSuite, Awario, and Tailwind to monitor their performance. If you are serious about your efforts in building a strong online presence, these are things that you might want to check out, too.

5. Push high-quality content

Aside from posting regularly, it’s also important that you prepare high quality, relatable and shareable content. Powerful content can go a long way when it comes to establishing a good reputation online. Whether you are into writing content, creating social media graphics or preparing video blogs, good quality content is a surefire way to gain interactions and followers.

6. Integrate your social media into your plans

Whether you are into building a professional portfolio or planning to establish a business, it’s important that you integrate your social media usage towards your plans. There are various social media platforms that you can take advantage of, including social media performance tools that can help you incorporate your social media presence into your plans.

7. Use social media interactively

Apart from sharing and posting content, it’s also a good idea to interact with your followers. To be able to maintain a good social media presence, you can provide your followers with the opportunity to communicate with you. You can respond to comments, start polls or surveys, start live video feeds and respond to their messages timely. This way, you get to foster good connections with your followers, too.

If you want to build a good reputation on social media, it’s never too soon to start doing just that.