If you want to advertise online, ads on popular social media platforms should be at the top of your list.

Facebook is one of the leading social media platforms on the Internet today and for good reason. With its enormous user base and tons of free features, it’s no wonder that people continue to support this platform.

As an e-commerce business, it would be a mistake not to have a business account on Facebook because you can be missing out on lots of potential customers.

Here are eight reasons advertising on Facebook should be a priority to grow your business.

1. Facebook ads are effective

When you advertise on Facebook, you have access to its numerous other features, some of which are free.

Facebook has a lot of daily active users that you can tap and reach depending on your objectives and audience parameters. Even better, Facebook offers many types of ads depending on who your audience is and how much you’re willing to spend.

2. Facebook has a large customer base

Facebook is still the leading social media platform, with around 2.8 Billion active users in a month on average.

If you advertise on Facebook, you will have access to their extensive database of active users. Nowhere else can you access so many potential customers with just a few clicks.

With a platform so large, you are bound to run into customers who are interested in the service or product that you’re offering.

3. Facebook ads are cost-effective

Advertising on television or radio would require quite a hefty budget. If you’re a small e-commerce business, it’s highly unlikely to have access to so much money — and as a result, you might end up not advertising your business at all.

Luckily, the Internet has brought many means for businesses to advertise their brand — and social media platforms such as Facebook are at the top of the list.

When you advertise on Facebook, you can choose how much you want to spend and pick ads that work with your budget. Plus, you can always reach even more people by creating a Facebook page for your business, boosting your posts, and engaging with your audience.

4. Facebook is a convenient communication line

Another reason you should consider using Facebook to boost the sales of your e-commerce business is that it provides a means for you to communicate with your community and your potential customers directly.

You don’t have to meet them face-to-face or even make a single phone call. With Facebook’s messaging app, you have an in-platform way of communicating with your clients. Plus, you can even set up chatbots for frequently asked questions.

You are also rewarded if you respond fast to your customers’ queries because it shows your response rate on your Facebook page, improving your business’ image.

5. Facebook ads are easy to set up

If you’re new to advertising on social media platforms, it can be intimidating to get started. Not only is it a new skill set to develop, but the practice can cost you time and money so you want to get it right as soon as possible.

Facebook provides tutorials and guides for businesses — and most ad setup systems are intuitive and easy to follow once you make the first click.

If you want to be even more efficient, consider hiring a Facebook advertising company to help you advertise your business on Facebook instead of doing it yourself.

6. Facebook can boost your website traffic

Another incentive to advertising on Facebook is that you can significantly boost the traffic that your e-commerce website receives.

Website traffic is important. After all, how can people patronize your business if they can’t find your website?

If you want your website to receive the attention it deserves, then create a strong community on your Facebook page. That way, when you do advertise your website, you will get a significant number of visitors that are already interested in your business.

Don’t forget to optimize not just your Facebook page but also your website so that visitors are inclined to stay around for a while and boost your engagement rate as well.

7. Facebook ads have great targeting options

When you advertise on Facebook you have a good chance of finding qualified leads. The reason for that is that Facebook has a feature that lets you narrow down your targeting options based on numerous qualifications.

From age, general location, interests, and more, you have a myriad of options to choose from to find customers that best fit your ideal customer.

8. Facebook is continuously growing

Last but not least, a big reason to use Facebook ads to advertise your business is because of its potential for growth. Although Facebook is quite an industry giant now, it’s still growing and there’s plenty of room for improvement. So when you choose Facebook to advertise on, you have access to a platform that is growing with you.

Whether you’re a small or a large business, Facebook provides tons of advertising features that are worth a try. As long as you have a strong marketing strategy in place, Facebook advertising can take you to the next level.