We’ll explore eight ways and data-driven tipson how you can use valuable content to improve your site traffic.
1. Get To Know Your Audience
Before you start writing or even make your first sale, you need to take a step back for a moment and identify your target audience.
Remember that it’s difficult for people to share your content if they don’t care about it. So take the time to figure out who your target audience is first so that you can effectively cater to their needs.
Also, ask yourself the following:
- Who: Who are you targeting? Are they stay-at-home-moms, retired school teachers, travel enthusiasts, marketing professionals, doctors, etc.?
- What: What does your target audience need and how can you cater to them?
- When: When are these people usually online? Publish with these times in mind.
- Where: Where are they located? Where do they live, work, play?
- Why: Why is your audience online? What are they looking for?
- How: How does your target audience use the internet? Are they more inclined to use their smartphones or the desktop? See to it that the content you create is compatible.
2. Do Your Research
You must have at least extensive knowledge regarding the topic you’re writing about. If you’re writing about B2B content, then you need to know vital things about the B2B market.
Include metrics, data, and statistics in the content you’re writing about to prove your claim. It also establishes your credibility with your audience in the long run.
3. Create a Content Schedule
When starting a content marketing campaign, you need to craft a content schedule. Ideally, the more planning that goes into it, the better.
Crafting a useful content calendar helps you save time and energy. It also keeps you organized so that you can stay on track even with a hectic workday.
Moreover, it also keeps your audience engaged by preventing your material from stagnating, getting repetitive, or becoming random.
To get started, you first need to brainstorm that right content that fits your brand persona or niche. Then, schedule that content in advance.
Test your content first before adding it into your calendar. That way, you’ll have an idea what type of content works well with your audience (and what doesn’t.)
4. Be Authentic and Transparent
Given that the internet is basically infinite, chances are, someone has already written about a topic you’re planning to tackle. But how can you add further value to the conversation?
Maybe you need to develop a more distinct voice or a funny or unique example. Whatever it is, remember to bring something unique and authentic to the table.
5. Know How to Attract an Audience
You need to publish the type of content people are happy to read.
Not only does this build loyalty and trust in the long run, but it also improves your social sharing and boosts your business results.
So, come up with something compelling enough that other people will share it. After all, you can’t forcepeople to read your content, especially if it’s crappy.
6. Choose the Right Format
Remember that you must be creating content in a format that is most easily enjoyed and consumed by your target audience.
Whether it’s a blog post, Slideshare, video, e-book, podcast, or whatever creative pursuit you’re trying to achieve, as long as it serves your persona, then you’re in good shape.
Also, when choosing your content format, ask the following questions:
- What level of the buyer’s journey is your content created for?
- How easy will it be for prospects to consume that type of content?
- Where do most of your prospects spend their time online?
- What type of format can you craft consistently?
- Are you able to generate that type of content in a highly competitive quality?
7. Follow The 80-20 Rule
Always stick with the 80/20 Rule, aka the Pareto Principle. During content planning, make sure that 80 percent of your content is educational, useful, engaging, and informative. The more you focus on helping your audience, the more it will increase your value to their eyes.
Then, spend the remaining 20 percent on promoting your own business, products, and services. Anything beyond that is already perceived as “too sales-y.”
8. Repurpose Your Content
According to Social Media Today, only 20 percent of the content is repurposed. Add to the fact that the audience consumes content types differently, and you’re leaving a lot on the table.
Here are effective ways to repurpose your content:
- Maximize asset usage- Pinpoint every possible use and distribution channel.
- Break content in various formats- Slideshows, testimonials, infographics, videos, blogs, etc.
- Break larger pieces of content- Bigger content can still be further broken down into digestible formats.
- Create content together- Likewise, smaller content can be pulled together to build a more comprehensive material.
Over to You
As a marketer and a business owner, content helps you attract, engage, and delight customers. Over time, it will draw more visitors to your site, which ultimately generates more revenue and sales for your company.