In fact, Amazon’s ad revenue is projected to hit $38 billion by the time 2023 rolls in.
Over the years, and thanks to its worldwide reach and diverse offer, the platform has shaped the growth and development of online marketing and the world of e-commerce.
It goes without saying that if you are selling products online and you want to optimize your online presence, you need to come up with a powerful Amazon marketing advertising strategy for your products.
After all, if you are planning to sell products online, Amazon should be part of your plan.
Sponsored brands are bought by about 18 percent of buyers, according to a survey. Because they show up at the top of the Amazon search results, these Sponsored Brands ads help create brand awareness and are useful if you want to promote multiple products.
These ads are also great for top-of-the-funnel advertising and usually paired with branded searches and category keywords.
You can use them to gain brand recognition as well as a way to promote your logo, custom headline, and so on. You can also use them to send clicks to your Products Listing page and storefronts.
Optimized product detail page
The more optimized your product detail is when sending in traffic, the higher your chances of conversion and the more cost-effective your campaigns are.
To achieve this, always optimize your SEO Keyword Search Terms, specifically your Description, Product Features, Title, and Search Terms. You also need to come up with a type of content that boosts your search engine rankings.
Aside from that, without the right SEO search terms, those Automatic Campaigns that you create are likely going to be ineffective because you will not be targeting the quality keywords on your detail page.
Proper keyword research and placement
Researching and choosing the best keywords for a specific product is at the core of Amazon SEO.
After those relevant keywords are researched and assigned to a specific product, a bigger variety of search queries can display the product on the search results. As a result, the product becomes more visible.
Moreover, the right keyword placement is important for ranking as well. The most vital keywords for product ranking are those that have a title, followed by more generic search terms and keywords.
Keep in mind that repetition of keywords has no advantage, and is not necessary. In fact, all it does is waste space.
When it comes to online marketing and e-commerce, online reviews are pretty much essential now — and that’s all because of Amazon.
Back in 1995, Amazon was one of the very first sites on the internet to create a review system. And right now, you are unlikely going to find an online or e-commerce store that does not have one.
Through these reviews, you are able to get a fresh insight on where you want to take your marketing plan.
Look for trends in those reviews. Take into consideration your customers’ frustrations as well as their satisfaction. Gather positive reviews and post them on various platforms to help bring awareness and boost your brand’s online presence.
Start creating your marketing strategy, both inside and outside of Amazon, around your product’s strengths that those online reviews have helped reveal. Your marketing strategy will work better if it’s identified early.
Single ad group variations
If your products vary in color, flavor, and size, then it is better to place them in the same Ad Groups.
What Amazon will do is to run ads that feature the image and then drive in traffic to the most popular brand. After a customer lands on the detail page, they now have the choice to pick from any of the variations that are listed.
If a user happens to enter additional search terms in one variation, Amazon will show the user that variation of the search results page, and then link it to the detail page afterward.
Over 100 million people in the US pay Amazon a yearly fee of approximately $100 because they know it is a good value. Becoming an Amazon Prime subscriber means that they are rewarded with excellent customer service and other benefits other businesses out there simply cannot match.
Just as Amazon Prime has instilled a sense of loyalty from customers, Amazon is also an excellent platform where you can build up your own brand, create strong customer loyalty, give customers details and information about your products, and ultimately sell your products.
But to be successful in Amazon, your approach must be cross-functional. Meaning, your goals should be properly aligned with your sales, marketing, and operations. That way it all comes together to work within the platform’s parameters in making the customer experience one of the top priorities of your brand.
Or course, the whole point behind Amazon advertising is profitability.
So, as long as you keep the prices low, reduce the shipping times, and get positive reviews from happy customers that keep buying from you, then Amazon’s algorithms will reward you with your efforts.
But once you fail to keep up with Amazon’s customer-centric model, it could lead to pretty bad penalties, such as Amazon revoking your right as a seller and to advertise your products on the platform.
Coming across pitfalls and failures when navigating the world of Amazon advertising and selling can be quite a challenge for businesses.
To avoid those pitfalls, every company needs a multidisciplinary approach to succeed in Amazon. The reality nowadays is that the larger your product catalog is, the more crucial it is to be aware of your every move. Any misstep might be detrimental to your success.