Did you know that WordPress has around 60% of the market share in the CMS industry?
Around 90% of businesses in the world are using content marketing to boost their performances. The online world is full of content writers that can help you improve your WordPress content. However, hiring them requires additional investments that many website owners can’t afford. Improvement of writing skills is a better and more affordable option. There are a few ways to become a good WordPress content writer. Let’s find them out!
Get used to everyday researching
Curiosity is one of the characteristics all professional content writers have. Researching will help you determine the viral topics in the online world that will attract new visitors. Despite that, it will also help you analyze different writing styles of competitive websites.
Your competitors have the same or almost identical target audience as you. They already know what type of writing style your target audience interacts with. However, that doesn’t mean you should copy/paste everything you see. Adapt the content to your needs and try to somehow make it unique. The example below confirms that you can write a heading for the same topic in different ways.
You do not have to search for the topics manually. There are many online tools that can help you discover viral topics in your industry. Checking trending posts will help you discover all the gaps your content has.
Get familiar with SEO
SEO is probably the toughest part of the job. You need to use appropriate keywords, outbound, and inbound links to improve your Google rankings. Google’s algorithm is changing often, and you will need to follow the latest changes to reach your goal.
The good news is that WordPress comes with different SEO plugins that can guide writers. You can install them by using FTP, through admin Plug Upload, or via the WP dashboard.
The combination of proper optimization and engaging content is essential for good quality WordPress content. Still, there is one essential tip that you should remember.
Do not ever forget you are writing for people (not robots). Content needs to remain simple-to-read and engaging even when you have SEO in mind. Thus, all the keywords and links should be placed naturally without making the content confusing.
Read a lot
Viral posts from your industry are not the only thing you should read. They may give you a clear vision of some popular phrases, terms, and style. However, you need to use every opportunity to improve your vocabulary. That will allow you to make your content more engaging.
Reading is also good for understanding different languages, people, and topics. For instance, you should start by reading fiction books. They will allow you to improve your creativity and imagination. On the other hand, poesy and historical educational material will allow you to improve the formal type of writing. All these styles will come in handy at some moment in your writing career.
Create a good content strategy
Writing a content strategy is mandatory for every WordPress content writer. It helps to schedule posts properly, define the appropriate content format, and measure the success of the used tactics.
Keep in mind that blog posts do not only contain textual content. Using infographics, videos, images, and other visuals will help you boost the readability score of every post.
For instance, it is not a secret that younger generations don’t read long-form content. Instead, they would rather decide on reading simple textual contents that come with different visuals. These are all facts that you need to have when writing your content.
Organize your time properly
Good quality content requires a high level of concentration and creativity. And it highly depends on your self-organization skills. If time organization seems like a challenging process, you can check out different time management tools for writers and organize your working hours and breaks properly.
Improve your grammar
Content writers are building their reputation for years. However, a few small grammar mistakes can make the content writer look unprofessional. Lack of concentration is usually the reason why writers make grammatical or spelling mistakes.
Technology provides many grammar checker tools that will ensure peace of mind. Whenever you finish the post, proofread the content and check out with these tools whether there is some grammar/spelling mistake or not. You may need to pay an extra fee for some of them, but that investment is worth every penny.
Exercise and analyze!
Hard work and dedication – two habits important for every content writing improvement. Writing every day and analyzing your mistakes is the best way to improve your knowledge. Your content will probably look amazing to you after many hours of writing it… However, changing the style or anything else will be mandatory if your target audience provides negative feedback.
Will readers directly share the negative comments with you? Probably not! However, WordPress analytics will tell you how satisfied your target audience is. Low engagement rate is a red flag, and it invites you to improve your knowledge and fix all the gaps.
Start your writing skills improvement by reading competitive posts and try to figure out what your target audience is exactly expecting. On the other hand, reading books from unrelated industries will allow you to boost your vocabulary and creativity and properly interact with your target audience. At the end of the day, your knowledge won’t have any value if you do not know how to share it.
Don’t underestimate the importance of breaks! Writing is a challenging psychological job that requires motivation and a high level of concentration. You need time for yourself to recharge batteries and continue in the same manner. Analyze your content and fix all the gaps when things are not going in the right direction.
**About the Author: Jessica Fender is a copywriter and blogger at GetGoodGrade. She has a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.