[guest post by Monica Morgan]

Writers are used to bending the rules. If they always played by the rules, then novel plots would become boring. But when it comes to web content, writers need to learn to stay within their boundaries if they ever expect people to come back to their website. And when we talk about web content, knowing what “to avoid” is just as important as knowing what “to do”. With that in mind, here are 7 things every online marketer should avoid when generating web content:

Dull and generic information

People won’t bother staying on your website for longer than 5 seconds if it’s filled with things that they already know about. Your site should have rare and interesting content. You won’t hook a reader by typing “things people don’t know about” on Google. You have to make it exciting.

Conduct research on the latest trends and pick a unique angle, which of course will depend on the kind of readership you have.

Verbose statements

Make a point and then get straight to the point. Prospective readers won’t fawn over your website just because you have a wide vocabulary. People visit websites when they want to be informed, so make sure to do that in every content you publish on your site.

Unedited content

Mistakes are unavoidable, but you can’t use that as an excuse to publish low-quality content. Write articles in an orderly manner, and always proofread thereafter. People look for quality, and the moment they see that your content is full of mistakes, you can expect that they won’t be coming back. Credibility is your greater asset when it comes to web content.

Plagiarized content

This is something even worse than publishing low-quality articles. Some people won’t mind if you duplicate other content, but you’ll be hurting your website’s traffic because duplicated content will result in a lower Google rank.

Apart from that, your company can also be sued for stealing content.

Walls of text

There’s a reason why the word “paragraph” was invented, and we should definitely use it because it will help readers better understand our articles, and as a result generate more traffic.

Not only will you be making things harder for your readers if you don’t use paragraphs, but you’re also giving them a reason to have second thoughts about your article.

Exaggerated features

The purpose of web content is to promote products or services. This is your chance to show off your product, but know that if you make exaggerated claims about your product, you’ll only be ruining your company’s reputation once a customer buys your product or service.


Even though you’re promoting your company online, bear in mind that you still have to be professional. If customers see that you aren’t professional in your web content, they will most likely doubt the effectiveness of your product or service.

To sum it up, to generate web traffic, just do your homework. Conduct enough research, get straight to the point, proofread everything, be original, keep your content readable, don’t make exaggerated claims, and always remember to be professional.


* About the author: Monica Morgan is a free-spirited woman with vast experience in article writing. She loves to travel to Asian countries and then write reviews on each of them on Hqessays.com. She prefers using diverse writing styles to properly engage with a wide array of readers.

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