In this article, we’d like to focus on one aspect of SEO (Search Engine Optimization) that will help this happen.
What seven steps can help blog titles get found?
1. Research what you want to be found for
Before you start writing a title, you need to know what the page is trying to say. For example, if you are writing a page about lawnmowers in San Francisco, ensure that you are using those words front and center. Then consider words that fit around them, like “lawn care” and “grass” and regional words like “Bay Area” or “NoCal”.
Finally, make a phrase that fits your page’s purpose, like “find lawnmowers for sale in San Francisco”. These are long-tail keywords. Focus on one or two of these per page only, then make sure they’re reflected accurately inside the title tag.
2. Don’t put the name of the blog at the start
The “Blog Name | Page Title” convention is not optimal! Limited characters in a SERP (Search Engine Results Page) title mean that if you have an extra-long blog name, the title of your page won’t even show up. Some systems “helpfully” put the name of the blog automatically at the start of the title tag forcing people to tinker with the template. Fortunately, most major systems have plenty of documentation to find out how to fix this.
3. A title is not the same as an H1
Don’t use duplicated wording. They should be similar, but not identical. Every tag on the page is an opportunity to add extra meat to your SEO strategy. Again, many blog systems and CMS decide on your behalf to adopt title/H1 duplication as a strategy so you may need to code a custom title into the template again.
4. Make the title unique site-wide
Not only should you make the title different to other tags on the same page, make sure it is different to every other page’s title too! Search engines may find duplicate titles throughout your site less meaningful and reduce your entire site’s ranking as a result.
5. Don’t keyword stuff
It is tempting to use every variation of the keywords you researched in every tag. Just stop! If you don’t know by now, you should – jamming keywords into every orifice of a page just makes you look like a spammer, and this is a recipe for immediate rankings oblivion. Using compelling language that works for humans as well as computers is the best strategy, even if you load some keywords a little nearer the front.
Just think, which is more clickable as a title, “How to get mountain bikes sparkling clean without a trip to the garage”, or, “clean bike, bicycle, mountain bike, home wash system, jet”. I know which I’d choose. If your article is useful and long enough, with keywords scattered naturally throughout, there’s no need to repeat the keywords seven times in the title!
6. However, do use Latent Semantics
Variations of the keywords that reinforce your long-tail keywords are fine when sprinkled throughout the tags and text on your page. So, using “hairdresser” in the title is reinforced by mentioning “haircut” in the H1 tag, and talking about the “salon experience” in the body text. Just make sure you don’t get too excited and overdo it.
7. Make your article’s value apparent
What are you trying to give to the reader? Instead of focusing on just getting attention for what you are trying to sell or promote, ask yourself instead what problems the reader will be solving thanks to visiting your page. And then reflect this value in the title. For example, “This delicious recipe will make your Sunday brunch complete” makes it sound like you care that there’s a human being on the other end, reading your page. And human connection is the true optimization.
**About the Author: James Pointon is an experienced Communications Specialist at OpenAgent. James is also a staunch supporter and a huge advocate for using technology in improving communication, both within companies as well as with customers.