The reader is the one who will share the content and link to it if it provides enough value, therefore boosting your SEO. But you need to follow good SEO practices when creating content too.
Here are seven SEO tools that can help boost the SEO value of your content when you next sit down to write a blog post or web page.
Recommended reading: 10 Ways to Boost Your Writing Skills
The Content Analysis tool by SEO Review Tools is great for checking how optimized your content is for SEO. It’s free to use, and there is no need to sign up for anything. Simply copy in your article or write directly into it and you will get a score up to 100.
It provides tips on how to improve the content, the meta description, and the title, all with an SEO focus. You can also choose a focus keyword and enter this before you start writing, and it will tell you how well optimized your content is for the keyword.
The CoSchedule Headline Analyzer is a free tool that will quickly become essential for your content writing.
The tool analyzes the performance of headlines across the web. When you plug in your headline, you will be given a score marked out of 100. Try and get to 70 or over for a good headline.
CoSchedule Headline Analyzer shows you why your headline gets that score and provides ideas to make it better, such as adding emotional words and power words.
For the SEO aspects of your headline, it shows how it will look in the SERPs. This can help you decide whether it needs to be longer or shorter. It also shows the main keywords you are using in your title. You can analyze these keywords further in another tool to find out how competitive they are.
Your headline is one of the most important parts of your content. You need to capture the attention of your readers and get them to take an interest; otherwise, it doesn’t matter how good the content is because no one will read it.
BuzzSumo is not exactly an SEO tool, but it can still help enormously with your SEO strategy. Like Ahrefs, this is a tool that you can use to decide which topics you want to write on in the first place.
Go to the Content Analyzer and enter a keyword or a domain, and you will instantly find a list of content organized by the number of social shares and links each gets.
This is a fantastic way to find out which type of content is working well at the moment, providing you with inspiration for your own blog posts. If you know which topics are working, you can get a good idea about what is good to write on.
You will also get ideas for headlines. Analyze the headlines of the content that is getting the most shares, and you can learn from these.
BuzzSumo has other tools to help with your SEO strategy. For example, you can find influencers in your niche, which is important because influencer marketing can be an effective way to get more shares and links.
Ahrefs is one of the best all-around SEO tools, and it is especially helpful for writers. While there is a free version, it is quite limiting, so you will probably want to pay for the full version.
Using Ahrefs, you can start by carrying out research on your competitors. Just plug your competitor’s URL into the Site Explorer and you will be presented with a huge amount of information on their website. This includes things like the number of backlinks and referring domains, organic keywords they are ranking for, their top pages, and where they are getting their links from.
Competitor analysis is a strong way to stay ahead of the game in your niche — you can easily find out who your online competitors are by checking out curated lists if you’re a blogger (such as “Top travel bloggers of 2018”), or checking out sites on online marketplaces if you’re an e-commerce writer. Of course, you can also use Google to get a feel for the competition in your niche.
It’s healthy to establish which content is working well for your competitors and getting linked to. This is crucial information when you create content that you want to get linked to and shared.
There are other similar paid tools, including SEMrush and Moz. Try them out and decide which works best for your purposes.
It may not be a tool, but Quora is a fantastic resource for keyword and topic research. People tend to ask questions on online forums and Q&A sites when they are searching for information, so Quora is a great place to start. You can find out exactly which questions people are asking in your niche and discover the exact language your target customers are using.
You could create new content based on the questions you find, or you could get ideas for keywords to use in your content from the questions and answers. This increases your chances of appearing in the SERPs when people ask questions in your niche.
LSIGraph is a tool for finding out which LSI (latent semantic index) keywords to use in your content. These are keywords that are related to the main keyword, and you just have to type in your main keyword phrase to get a list of all the relevant terms.
This is a great way to find more keywords to use in your content. It does not provide search data, but you can always research keywords further by using the paid version, which provides search volume data.
And you can also find out which content is performing best, just like with BuzzSumo, so you can use it as a brainstorming tool to find ideas for your content.
Search is increasingly about intent. By including natural keywords that are on the same topic that you are writing on, you can increase your chances of ranking.
Ubersuggest is a free tool from Neil Patel that provides you with data on any keyword you choose.
It will provide you with the keyword volume, and it also generates lots of long-tail keyword suggestions along with their volumes and level of competition. Finding out how easy or difficult keywords are to rank for will help you to formulate your keyword strategy when you’re creating a piece of content.
Whenever you write content, you need to keep SEO in mind. These tools will help you in many ways, from providing you with inspiration based on content that is already performing well to giving you insights into specific keywords.
Try them out next time you write something that you want to rank for in the SERPs. Once you’ve tried them, you may find you cannot do without them.
Are there any SEO tools for writers that you would add to our list? Let us know in the comments below.
**About the Author: Victoria Greene is a freelance writer and branding consultant. She has a drive for helping fellow freelancers, entrepreneurs and online store owners succeed with their businesses. For advice and updates in ecommerce, marketing, and design, check out her blog, Victoria Ecommerce.