[guest post by David Grover]

If you utilize social media in the right way you can reach and engage with millions of people, and the benefits you will receive, are endless. Here are seven practical methods to using social media that you can apply to your own campaign.


The first, and possibly the most important step to an effective social media campaign is research. No one goes into any project with blind faith; you have to know the ins and outs of every aspect of your endeavor if you wish to succeed.

Look up the most recent successful campaigns and make note of every aspect of said campaign and apply it to your methods.

Set goals and figure out tactics

When you have researched other successful campaigns, you then need to set some goals and targets. Figure out the dates and times that you want certain things to be accomplished and find a good strategy to make it happen.

When you map out your ideas and how to make certain things work, all of your goals will be easier to achieve.

Find and reach your target market

You might have the best product in the world but if you don’t know who to sell it to the product is wasted as well as your time and effort. The same rule applies to social media campaigns; you have to know who needs to be aware of it, and where to find them.

Stand out from the crowd

To be truly effective when running a social media campaign you need to be heard among the white noise and constant stream of social media campaigns, breaking news stories and adverts. It may seem impossible, but if you do your research and find your target market, most of the work is done, all that is left is to create something that will grab people’s attention and stand out from the crowd; which leads us to the next crucial step.

Create engaging content

Creating engaging content is essential to an effective social media campaign. As explained above the sheer amount of social media campaigns and adverts means that most social media users have either seen it all before or are trying their best to avoid it. So, if you want your campaign to engage and interest people, you have to hit the ground running and create content that is unique, inventive and eye-catching.

Promote! Promote! Promote!

When you have created your content, and you know your target market like the back of your hand, you have to promote as much as humanly possible to get your campaign seen by enough people. It is true that some campaigns have fallen victim to overexposure, but if your content is continually unique and inventive and more importantly, interesting, people will actually WANT to see more of your campaign.

Evaluate and Analyze

When you have promoted your campaign, you need to evaluate and analyze the response so you know what you need to do next, if anything at all. You must always remember that data is your best friend when it comes to running a successful social media campaign, and if you are patient and use it correctly, you will grow, learn and succeed.

When you follow the seven key steps above your social media campaign will flourish. Just remember that patience and dedication are also essential when it comes to running a social media campaign, so if it doesn’t happen overnight don’t give up; take a step back, analyze, edit and repeat.


** About the author: David Grover is a Communications Manager at Timeo, a useful tool for businesses in the UK. He’s also a freelance career coach who’s always eager to share his experience. In his free time he enjoys traveling.