If there is one strategy that can help you to attract more users to your content, it’s visuals. Many studies showed us that posts, tweets and shares which feature visual content are much more popular with users. Here are six kinds of visual content you should consider using for your marketing campaigns.

1. Images

Splitting up a body of text with some compelling images is always a good idea – users will be more inclined to finish reading your post. Make sure that images of are high quality and relevant to the topic – visuals which play a purely decorative part will be ignored by users and give you no benefit. User attention spans are shorter than ever and presenting your content in the form of large chunks of texts won’t secure its popularity.

Have you ever heard of the image-to-word ratio? The optimal ratio ensures a greater popularity of your content – but how many images should you add to your blog posts and articles to make the most from them? A recent study conducted by Buzzsumo revealed that posts featuring one image per 75-100 words were likely to receive a greater number of views than articles with a different ratio.

It’s a good idea to use original images to add a personal touch to your visual campaign. If you’d like to use stock photos, make sure that they’re of high quality and don’t betray their origin. Before you publish content featuring images which aren’t yours, take extra care to make sure that you’re using them within the scope of their license.

2. Picture posts and image lists

If you keep tabs on popular web content, you surely saw image lists or posts. Used by incredibly popular platforms like Buzzfeed, image lists are easily one of the most powerful visual strategies for gaining lots of shares in a really short time. It doesn’t matter whether your content is entertaining or educational, image lists always work wonders on your share rates.

When building your posts, you should strive to tell a story through your pictures. This will help you to create an emotional connection with your readers. If you’re going for a smart tutorial, combine practical tips with instructive images to create a practical guide and help your users solve problems. Serve your audience posts filled with quotes, thought-provoking images or design ideas and you’ll be on your way to boosting your share rates.

3. Data visualizations and infographics

Users like content supported by strong data from reliable sources. But sometimes all this data can become overwhelming – and that’s where data visualization techniques come in! Tables, charts and graphs are all there to make your posts more attractive and readable, helping you to send a stronger message to your audience. Such images are highly shareable on social networks like Pinterest and posts based on data visualizations drive high traffic.

Infographics are your best friend here. They’re engaging and can present lots of valuable insights about a topic. Publishing an infographic on your blog or website is an great way to drive a larger number of users to your platform.

If you’d like to publish a step-by-step tutorial, you can easily present your expertise in a form of an infographic. Instead of writing a long post, offer a simple guide featuring some essential labels and short informative content. A visual guide will engage a much wider audience.

Visual guides don’t need to be designed with specific details in mind. They should aim to solve a problem by presenting a step-by-step instruction. Users like shortcuts and most are too restless to read a long post. An instructional graphic will enjoy many more shares on social media.


** About the author: Carol Williams is part of the marketing team behind Florida Fruit Shippers. She combines her passion and experience in digital marketing with her love for writing.


* Come back next week for PART II of the article!

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