Following marketing trends is important for anyone who expects to lead their business to success. But with so many types of social media available nowadays to use for this purpose, it’s hard to decide which one to concentrate the most.

Radio and television ruled the 20th century. They became the main sources of information and were used from the beginning as marketing tools. At first, the Internet wasn’t seen as a possible competition for these media, but as users grew, the focus started to change. As the internet became an intrinsic part of our life and the fast exchange of information inspired digitalization of everything, businesses had no choice but to listen.

In addition to Facebook, YouTube, Twitter and Instagram have become great portals for advertising purposes. While these social platforms are very different to each other, each one of them offers many opportunities for a successful marketing campaign.

To help you get started, here are some tips on how Instagram can help you build a highly effective marketing campaign.

Set some goals

The beginning of every marketing campaign should include planning. If you want to run an effective and successful campaign, you have to set goals and plan your steps – especially if you have several goals in mind, such as selling a product and raising brand awareness.

Make sure your goals are specific and clear. For example, set the number of products you want to sell during the campaign and work towards achieving that goal. This will make it easier to achieve those goals but also give you a better insight into the results, which can help you move forward and set new goals.

Research your target audience

Every social media platform has a different kind of audience – and that means Instagram does too. This means some comprehensive research is in order to ensure you reach your target audience.

One of the ways to do this is to follow your target audience on Instagram. Analyze their profiles and see what they like, what kind of language they use, and what they like to post. Instagram has actually a built-in tool that can help you with that. It’s known as Instagram “suggested” feature and will allow you to easily research your target audience and find influencers.

Create a plan

With the information on your target audience you collected through your research, you can start drafting clearer objectives for your Instagram campaign.

Every Instagram campaign plan needs to include a period defining how long it will last. Also, you should define the number of posts you intend to publish daily, weekly or monthly level during the campaign. Include costs for professional photos, models and all additional expenses needed to create the campaign. Thinking this far ahead will help you not only create a strategy but also plan for resources.

Concentrate on high-quality content

Instagram is a social network that allows communication through visual media like images and videos. To draw attention to yourself, you have to create high-quality content with an effective message written in the caption area. This part of the campaign should be taken seriously, as inappropriate or low-quality content can lead to a loss of followers and negative feedback.

This is also a good time to consider hiring a social media marketing expert to help you lead and carry the Instagram campaign. Today’s marketing strategies are very focused on content. Hiring a professional photographer, makeup artist and costume designer can give your campaign that extra push it needs to look professional.

Don’t ignore the importance of UGC campaigns

With user-generated content (UGC) you’ll be able to not only reach your followers, but also communicate more directly with them. Creating fun and popular posts will help your reputation and define your image and brand on the market. If you want to be successful on Instagram, you have to be creative and inspire your audience to participate.

A good way to do this is through regular contests where you ask your followers to post themed content in return for rewards. For example, this might include posting a picture of the user with your product or in some other way related to your offer. By asking them to place a specific hashtag and tagging persons in the comment section, you will increase the visibility of your brand. In addition to this, you also can perform this type of campaigning through the influencers you hired to promote your products and brand.

Instagram can be a powerful medium for marketing campaigning. With careful planning and implementation of defined strategies, you can help your brand become successful and popular. A highly effective Instagram campaign will get you visibility but also a loyal audience and higher profits.