[guest post by Kate Simpson]
When we’re talking about copywriting, we’re not just referring to sales letters. Content that gets shared around and receives the proper attention will often turn into leads. These leads could be whatever you want them to be: sales, subscribers, followers, and so on.
In order to write effective content, you must be a good copywriter. Professional and efficient copywriters are typically knowledgeable in more fields of activity and possess many professional traits. For example, in order to capture people’s attention, you must be a good listener. In our case, that means that engaging with readers and researching the topic before attempting to write is necessary.
You must also be a good marketer and psychologist; after all, amazing copy should always make an impact on your reader’s thoughts. Knowledge, innovation, and emotional intelligence are also few copywriting traits that must be developed in time in order to ensure progress.
Nowadays, we live in a digital world where almost anything can be automated or outsourced. Throughout the web, we can find unlimited information and plenty of resources that can improve our copywriting experience.
I would call these resources “copywriting add-ons.” In essence, we can start taking advantage of certain digital tools which could prove to be extremely useful for your purposes.
Let’s explore five of the most relevant copywriting tips and tools that can help you efficiently write and promote your copy:
1. Brainstorming and note-taking are essential
Every project starts with an outline –and in order to create a compelling outline, you often have to brainstorm for ideas and take notes. These ideas could be good or bad. Whatever their nature is, everything should be noted down. Speeding up the note-taking process eventually leads to a quicker completion of the final project.
Keeping yourself too organized might be detrimental to your productivity. Therefore, using a planning and note-taking application is the way to proceed. Wunderlist is one of the best tools available to help you organize your tasks and projects. You can note down all of your ideas and then organize them in different ways.
2. Find out what your audience needs and wants
Let’s not forget about market research. Before even attempting to create the outline, you should have a very good idea of what you’re going to write. Finding out what your potential customers need and want is not a complicated process. Moreover, taking advantage of a tool like BuzzSumo is going to skyrocket your market research efforts and results.
BuzzSumo helps you decide your content’s topic by offering you relevant statistics concerning the social engagement which certain content drives. Insert a relevant keyword into the app’s search panel and the tool will show how many shares and likes (social engagement) a topic receives. You can then further decide whether to pursue your content idea or find something else.
3. Deliver Impeccable Content
Impeccable content is a relative concept. Besides the information that must be relevant and valuable, your piece of content must also be approachable and correct. By approachable, we’re talking about the structure.
When it comes to the Internet, users’ attention is extremely divided. When they start reading your content, they’ll often scroll down to see how the article looks. If they get the impression that it’s going to be a long read, or that it’s going to be hard to read, they’ll run away.
After finishing my projects, I always make sure that someone else takes another look at my content. I use Assignment Masters, a great writing service that focuses on writing, editing, and proofreading. They have found plenty of mistakes throughout my content, mistakes that I could have never spotted.
4. Allow computer brains to help you out
When we get tired, we often start making mistakes; we start losing our focus and attention, and before we know it, our performance is cut down to half. The reason? We’re human! We have good and bad days, and we cannot always be perfect. This is when it makes sense to take advantage of computerized software that always follows the same rules.
For example, in order to create a readable piece of content, you must stick to short sentences. After you’re done writing, check the HemingwayApp tool. Insert your text, and wait for quick suggestions on how to make your text more readable. The tool offers a “readability score” that lets you know how well you’re doing. Try maintaining a score of 7 or lower.
5. Always go for 100% unique
For SEO purposes, keeping your content 100% unique is the best way to drive more traffic to your content. Search engines prioritize the distribution of completely unique content. So if your content is 90% unique only because you repeated some sentences that are already out on the web, it’s still damaging.
Copyscape is the best anti-plagiarism tool which displays the exact uniqueness percent of your content. Always make sure that your content is not duplicated or spun, or else you’ll lose a lot of potential traffic.
Writing effective copy that gets shared around is one of the best ways to improve your brand’s awareness, create engagement, and eventually drive sales. Content is king nowadays, and if we’re using it the right way, we can only succeed. Copywriting isn’t such a scary activity. If you’re willing to give a few of the discussed digital tools a try, you’ll soon notice improvements.