[guest post by Sarah Smith]
Even if you have someone else design your blog for you, they should understand exactly what you want to be incorporated in that design.
In this article, you can expect informative tips designed to teach you how to design your blog, as well as several suggestions on how to get your blog noticed.
Develop a memorable presence
First, and most importantly, your blog needs to be memorable. Come up with a name that your readers will remember. Design a logo that is easy to recognize and stands out. If people cannot stop thinking about your blog, they are much more likely to return.
Keep the name simple, like “Blogger” or “Weebly”, and not too long. For the logo, try not to overdo it. You do not need gradients and textures for your blog’s logo. Try a few simple shapes and maybe some text.
Create interesting content
The content displayed in your blog posts needs to captivate your readers, and convince them to further explore your blog. Provide relevant and informative content complete with photos, links, and possibly videos.
Split your articles into plenty of small paragraphs, to account for people with short attention spans. Finally,, make sure that everything looks neat and tidy, rather than a cluttered mess. This greatly decreases the risk of deterring your readers.
Also, try to incorporate specific keywords into your posts and their titles to improve your search engine optimization (SEO). This will make it a lot easier for readers to find your blog in Google.
Use a clean layout or theme
Try to find what you think is the best blog design, but keep it simple. Nobody wants to have to navigate through hundreds of links, several widgets, and other unnecessary clutter.
Lay out your site in a way that makes it easy for your readers to find exactly what they are looking for. Remove anything that you do not need, and keep the design simple and straightforward.
If you are not the person who is developing the layout for your blog, communicate with whoever is. Let them know that it needs to be easy to manage and navigate.
Utilize social media websites
With today’s technology, millions of people are constantly connected to social media websites. Promoting your blog on social media has the potential to bring in hundreds, if not thousands of new readers.
Make an attempt to advertise your site on social media websites by posting frequently about your blog. This can draw a lot of good attention to your posts, and provides you with another way to communicate with your readers.
Have a solid brand strategy
Brand strategies are the most important aspect of your blog. It is the entire goal you are trying to accomplish, and why you are trying to accomplish it.
Make certain that your readers know what your brand strategy is, and understand that you offer more than your competitors. Let your visitors aware of exactly what you deliver, and what your blog stands for by providing relevant content and information.
In the end, how you implement what was written in this article depends on the type of blog you run. In any case, these tips should help you to get your blog noticed, and you can expect quite a bit more traffic after they are incorporated.
Web design for small business can be difficult at times, especially if you do not have a lot of experience. If you are not a developer yourself, consider hiring someone who offers affordable website design.
** About the author: Sarah Smith is a small business owner and is currently learning about marketing by using the internet. Aside from working on her own business, she likes to use social media and read travel books. Find her on Twitter.