In fact, more and more brands and influencers have taken advantage of Instagram’s numerous features. No matter the industry, Instagram has become a gold mine for those looking to promote their brand, products, etc. And one of the best ways to promote on Instagram is through its live streaming feature. 

Did you know that Instagram’s algorithm rewards live streaming with additional push notifications and a spot at the top in users’ Stories feed? Plus, streamers can see and respond to comments in real-time, which paves the way for potential direct communication and engagement with your audience. 

Want to use Instagram’s live streaming feature to your advantage, but not sure how to go about it? Then read on, as we provide 4 helpful tips, along with ways to avoid rookie mistakes as you use Instagram to live stream and promote your brand: 

1.Use split-screen

Most streamers on Instagram will use split-screen, which allows freshness and variety, if you’re streaming with one or more people. Plus, like any other hobby or interest, Instagram live streaming is more fun with friends. 

To enable split-screen for Instagram Live, you must do the following:

  • Plan before you live stream. Coordinate with your guest or live stream co-host, so that they can view your live video before you can invite them to join.
  • Once you go live on Instagram, locate the two faces icon at the bottom of the screen. After clicking it, viewers who watch the live stream will appear as co-host options.
  • Then, select your guest, and invite them to join. Once they accept, split-screen will be enabled.

Sometimes, it takes 15 seconds or more for users to be notified that you’ve gone live. Therefore, be sure to prepare some kind of introduction to fill the dead air time before your guest arrives and can join you on your feed. 

Plus, make sure that your stream looks presentable, and know where each button is at. If necessary, practice live streaming with a dummy Instagram account before you stream to your actual audience.

2.Free up Wi-Fi

With more and more consumers using more mobile devices in their lives, it’ll eventually take a toll on your Wi-Fi connection. So, when you go live and use a Wi-Fi network, make sure that you have the maximum available bandwidth possible. That means you must either close down one or more devices that you’re not using, or temporarily disconnecting them from your Wi-Fi connection. By doing either one, it minimizes the chances that you’ll experience connection interference, pixelated feed, or buffering that can short-circuit your stream entirely.

3.Use “do not disturb” mode

When live streaming, the last thing you want is for your phone to receive a call during your stream. When this happens, your stream will either pause or end altogether.

So, to prevent phone calls or other notifications from happening during your live stream, make sure to set your smartphone to “Do Not Disturb” beforehand. Just toggle on the “Do Not Disturb” function in your phone’s settings section. 

Now, if you plan to live stream on Instagram regularly, you may want to create a pre-broadcast checklist, where you can tweak the settings during your prep routines.

4.Create story highlights

Finally, consider creating highlights of your streams on Instagram.

Did you know that Instagram launched Stories in 2016 as a response to Snapchat? The problem was that any content created on Stories would disappear after 24 hours. Luckily, in December 2017, the platform added Story highlights, which allowed users to feature past Story content or live-streamed content below their profile description.

So, when you create a Story highlight to show off your live videos, the majority of live stream viewers will watch your replay, not the actual live stream, thus allowing you to reach a larger total audience. In other words, don’t get discouraged when a low number of live viewers show up for either the actual live stream or the highlights.


Although live streaming Instagram can be tedious at times, it’s worth experimenting, especially if you want to promote something. Whether you’re selling something, or sharing your expertise, etc. take the time to use Instagram’s live streaming tool, and let its marketing magic work for you!

**About the Author: Kristin Herman is a writer and editor at Academized and Academ advisor. She is also a contributing writer for online publications, such as Boom Essays. As a marketing writer, she blogs about the ins and outs of marketing, and how small businesses and social media influencers can improve their marketing efforts.

Photo by Ismael Trevino on Unsplash