[guest post by Keira Walter]
Promoting a piece of content, whether it be a blog post or a YouTube video, is far more difficult if you’re unnecessarily limiting your own exposure by sticking to a single outlet for promotion. When you need your content to reach a large audience, helping you gain exposure, followers, or customers, there’s no better way to accomplish the task than through syndication. The great thing about syndication is that it probably won’t cost you a dime, and it’s simple enough to implement.
Consider the content you’ll need
You can’t syndicate any random piece of content. The content needs to be created with syndication in mind. Very narrow niche content won’t syndicate as well as content that has real appeal to a wider variety of viewers. When crafting topics, you have to consider how the general public will react to them. People who enjoy the content will stick around to read your posts that are more limited in focus, especially if you link that content within the body of the article. Your main piece needs to be valuable, informative, and broad enough to interest a large audience.
Consider SEO and tags
You want your content to travel as far as possible. Syndicating it will help get it out there, but using the right SEO and post tags will help your content dominate. This will ultimately strengthen your visibility, but you may run into some hiccups when it comes to posting the same content across different domains. Essentially, this is manual syndication. Though sharing the same piece of content on different websites doesn’t necessarily constitute a violation against Google’s policies, you may want to rewrite the piece with slight differences and run it through Copyscape to improve your chances of successfully guest posting your content on other blogs or relevant websites.
Choose your syndication channels
The majority of social media channels will allow you to syndicate your content for free. This includes Facebook, LinkedIn, Google Plus, Twitter, and even sites like Pinterest and Tumblr. All you have to do is share the post from its original location. Adding share plugins will allow others to share your content directly from your website if they’ve stumbled upon in outside of your social networks.
You should also keep in mind that different content will syndicate better on different channels. Tumblr, Instagram, and Pinterest are best for visual content where other networks are better for text content.
Encourage others to help you syndicate
The best thing about syndicating through social media is that your post may continue to syndicate without any effort on your part. Along with the link to your content, include a short message that touches on the interesting points within your content and encourage others to share if they’ve found your content useful. Everything you post on social media comes with a “share” button attached. Both personal and professional pages will be able to share the content from you, which can help your syndication increase exponentially.
It’s vital to remember that your syndication ultimately depends most on your professional connections and your followers on social media. It’s not enough to create excellent content if nobody knows who you are. Make sure you’re forming the right connections with other people in your industry, and you tend to your followers on your social media profiles to increase your general presence.
** About the author: Keira Walter is an avid blogger currently supporting eFax, where she shares her guides and advice pertaining to internet security. Privately, Keira is a great fan of self-improvement and business podcasts for entrepreneurs.