In fact, according to a report published on The Telegraph, “the average person has five social media accounts and spends around 1 hour and 40 minutes browsing these networks every day”. While that might not sound like much, it adds up over time.
Here’s what experts have to say about making the most of your social media time.
Use Content Curation Tools
Content curation, basically speaking, involves identifying and posting existing content already on the web to your social media accounts, explains David Bakke, contributor to MoneyCrashers.com and social media expert. “ Content curation tools save you time because you don’t need to continuously come up with new and refreshing content for your audience,”Bakke says. “ You can use these tools to generate content for you without any extra time spent.”
To get the most out of curation tools, Bakke recommends only curating content that is relevant to your business or niche and making sure the content is attributed so you’re not accused of stealing it. “Only focus on the best content that’s out there,” he adds. “You should never throw out a curated content update just for the sake of doing so; you’re better off re-tweaking your social media posting schedule instead.”
Confused by all the content curation tools out there? Try FlowReader to help you organize your RSS and Twitter feeds within a single tool. Or look into Trap.It for a curation tool that “learns” what you like and then “traps” it into folders so you can check the content later and decide if you want to keep it.
Stick to a Daily Routine
Even if you’re not a planner, sticking to a daily routine can pay off. “Without that structure, social media can be a black hole that sucks your time and profits,” says Susanne Whited, the co-author of The Voyage to Your Vision and owner of My Business Tweets, a marketing solutions company. “I stay logged out of the accounts when I am not actively posting, reading or reaching out so I do not have Facebook or Twitter notifications popping up to distract me.”
And while this might mean you have to sign back into your accounts a couple of times a day, Bakke says it’s worth it. “You should pick a time of day when you are generally uninterrupted so you can focus on your daily post or update (if that is your schedule),” he says, adding that this is the best time to also check in for comments that need to be responded to so you can get to them in a timely fashion.
While social media has become a major part of operating a successful business, it’s not the only factor. When you have a structured schedule, you reduce the risk that other areas of your business might be ignored or at the very least there is less attention devoted to them than needed,”Bakke says.
Not sure where to start? Hootsuite is a great way to organize your tweets if you have several accounts and want to schedule things in advance for all of them. SocialOomph is a great option if you also want to manage Facebook, LinkedIn and your blog from one single platform.
Take Advantage of Evergreen Content
Evergreen content only works if you’re choosing generic topic subjects that are likely to stand the test of time, says Bakke. “For example, the ways to save more money for retirement likely do not change much as time goes on, and how to cut costs at a small business are basically consistent as well,” he explains.
For the majority of content, however, you might need to update at least some of the information to make it relevant, especially if you’re reposting things written months or even years ago. “You can also refashion it, such as by turning a blog post into a Facebook update, as long as you go by the previously mentioned piece of advice as far as relevance,” Bakke adds.
Whited agrees with this strategy, adding that evergreen content works really well when used as links rather than re-posts. “Pick a few main points from one of your blogs and write a sentence or two for each one that will encourage your followers to click the link to read the rest,” she suggests. This works because you can have several teasers for each post to rotate that will pull your followers off of social media and onto your blog or website, Whited says.
What are your favorite social media productivity tips?
Share with us in the comments with us in the comments or on Twitter @flow_reader!