Infographics are great for delivering complex data and content in a digestible format that’s easy to read and understand.

A combination of visual, writing, and a clever base idea makes them not only easy to share but also one of the most efficient ways to rake in traffic and generate leads. According to a Hubspot study, infographics are three times more likely to be shared than any other types of content, which means they generate more traffic and backlinks.

Making an infographic is more than combining captivating images and statistics in a scrollable format. For an infographic to stand out and gain traffic, it needs to be interesting and appealing to a specific audience. Skimming through the ideation process will result in a mediocre infographic not many people want to read.

Don’t rush the process

A visually appealing infographic is pointless if it offers no value or benefit to the reader –which is why it’s important to have a specific topic for a specific target audience. An extremely broad topic may seem like a great idea since it’ll reach a broad audience but a specific topic is much more effective if the right target audience finds it interesting. For example, avid DIY bloggers who have been crocheting for years won’t find infographics on the basics of crochet very interesting.

Knowing what you want to achieve with the infographic makes searching for a topic a bit easier, and gives the process focus and direction. Is it for brand awareness, product knowledge, or to educate customers on how to use the product or service?

Various methods for brainstorming, such as word association and mind mapping, can help you come up with a lot of ideas by exploring different angles. Another method you can use is keyword research, tools such as Ahrefs help you find high-ranking keywords that can point you in the right direction.

For more tips and tricks on finding the right infographic ideas, take a look at the visual guide HERE.


**About the Author: Andre Oentoro is one of the co-founders of Milkwhale, an internationally acknowledged infographic production agency. He helps businesses increase visibility on the internet with visual data and well-placed outreach campaigns. Read more on his latest guide to Viral Infographics and learn how to get the most value out of your website’s traffic.