[guest post by Brenda Berg]
Every day, though, writers are ignoring the rules of good SEO copywriting and wondering why they aren’t getting the hits they need. If you feel like you need to get better at writing copy, then you’re in the right place. Here are the 11 commandments of excellent SEO copywriting.
1. Write for people, not search engines
Yes, you need search engines to pick up your copy so readers will find it. However, you also need to remember that people need to actually be able to use what you’ve written. Writing for search engines makes your copy incomprehensible. If you need help balancing the two, using a writing service such as Paper Fellows can help.
2. Write well-optimized headlines
Five times as many people read your headline than your actual article. That means your headline needs to be well optimized, and offer something that the reader needs.
3. Always proofread your work
Search engines are looking for quality, authoritative pages. If you publish pieces that are full of spelling errors and grammatical mistakes, then that isn’t quality content. You need to make sure that each piece is perfect before it goes live. If you need help, use a proofreading service such as Australian Help.
4. Always check for plagiarism
This goes even if you’ve written the piece yourself. Search engines will again penalise you if it’s proven you use stolen content. Run your text through a plagiarism detector such as Academized and Plaguim. That way you’re warned before you publish anything.
5. Post content regularly
You need to keep updated regularly. This can be every day, week, or even month, but you need to do it. Readers will keep coming back, and it shows search engines that your site is still active and worth linking to.
6. Write copy of a good length
A couple of hundred words aren’t going to be enough to give the reader what they need, and search engines know that. To rank higher, you need to write good length content that really goes in depth on the topic. Use a service such as Easy Word Count to keep an eye on the length of your text.
7. Don’t stuff keywords
Many writers think that SEO writing just means flinging in as many keywords as they can. In fact, many search engines will penalize you for such behavior. You’re better off inserting them carefully and naturally into your text.
8. Use long tail keywords
If you run a show store, the keyword ‘shoes’ is going to be too broad, so you’re competing against all kinds of other businesses for clicks. If you use the more specific keywords ‘walking shoes’, then you’re narrowing down your audience.
9. Reference your sources
If you use other sources, be sure to cite them correctly. Not doing so can be seem as plagiarism, accidental or not, and penalization by search engines. Use Cite It In to help you cite correctly.
10. Make it easy to share
Include social media sharing buttons on your site. The fact your page has been shared means a lot to search engines.
11. Use links wisely
Links show that your content is well researched. When including them, make sure they’re relevant and give the reader more information on the topic at hand.
These 11 commandments will help you get the most out of your SEO copywriting. Put them into practice, and you’ll get the hits you need.
**About the Author: Brenda Berg is a professional with over 15 years of experience in business management, marketing and entrepreneurship. Consultant and tutor for college students and entrepreneurs at Write my essay.
** Image from Freepik