It’s an easy way to make money from the comfort of your house. The entry barriers for affiliate marketing on Instagram are low, which is one reason why it is attractive to many people. It allows people to start their own online business and make money online with ease.

Also, you don’t require much capital or experience to start. You won’t also have to bother yourself with creating a service or product or dealing with third party members and customer support. Affiliate marketing is relatively easy if you do it the right way.

Here are a few tips for setting you up if you’re looking to go into affiliate marketing on social media like Instagram. 

1.Choose the best affiliate program

Affiliate marketing is about promoting products from a brand to its potential customers. You get an affiliate link or some links, and you get a commission for every sale made through your affiliate link. Instagram allows you to reach a wide range of audiences, and if you put in the effort and time, you can make a living off this. 

However, there are certain things that you must do to get the right affiliate program for you:

  • Choose a specific niche and look for affiliate programs within the niche.
  • Create enough content to post regularly on Instagram. 

2.Research your competition 

With the proper use of hashtags and keywords, you can build your Instagram affiliate marketing. You need to create a balance between using hashtags that are popular while avoiding too much competition at the same time. Hashtags allow you to see how competitive your niche is.

When checking for hashtags to use, you should ideally settle for hashtags with 200,000 or less and avoid those that appear 1 million times already. You can find your closest competitors with these hashtags, follow them, and keep an eye on them. 

3.Open and optimize your account

Next is opening an account since you already have a niche, affiliate program, and hashtag to use. A business account gives you access to analytics to help you track your followers and posts. While creating an account, use a keyword for name and username to make you more visible in searches. 

4.Post fun and engaging content

Posting content that your audience loves helps you to grow quickly on Instagram. You must already know that they’ll love the content before posting it.

If you’re not sure how to get content like this, search for competitors using specific keywords and make a list of your top competitors. Check their profiles for content that got 3x more engagement than the average and replicate this content. 

5.Post frequently and consistently 

Consistency is the secret to growth on social media. Posting content one or two times a month won’t help you grow your audience. The most successful brands post up to twice per day, and those that have very high followers post 3 to 8 times per day. Make sure that you post when your target audience is active on the platform and spread the post throughout the day, not post it all at once. 

6.Pair with other platforms 

You can increase your affiliate income and followers even if you can’t post consistently.  You just have to pair with other platforms. You can pair with YouTube, for instance. It’s mostly used as a search engine by many. So you can use it to grow your Instagram followers. Add a CTA after your video asking people to follow you on Instagram. 

7.Partner with influencers 

Influencer marketing is a powerful marketing technique on social media for brands. Partnering with influencers means you have to pay some influencers to promote your product or service to their followers. This gives you a strong return on investment.

You can also use influencer marketing for affiliate marketing. You can either choose to personally reach out to chosen influencers in your niche or search for influencers through a service. 

8.Hashtag strategy 

Hashtags can be used for marketing on Instagram. While you can use 30 hashtags per post, you don’t have to use that much. Your post will be less effective if you cram hashtags on it. To be successful with this, you must use only relevant hashtags and plan it.

Also, your images and hashtags must be relevant to themselves. Then look for hashtags with a high usage but not one that’s too competitive. You can also mix the high competition, medium competition, and low competition hashtags in one post when you can. 

9.Post shareable, viral content 

Your content is essential on Instagram. It has to be something that the audience likes. As an affiliate marketer on Instagram, you want your post to go viral. Firstly, it has to be content that the audience loves, then there are actions that you can take to boost your chances of posting viral content. Some of these actions are tagging a friend and hosting giveaway contests for your followers. 

10.Give Instagram what it wants 

The rivalry between different social media platforms is quite intense as they all crave attention and time from their users. If you’re able to post content that resonates with Instagram on Instagram, then the algorithm will show your content to more people, and you’ll get the attention that you need.

Your affiliate marketing strategy should look to keep users on this platform for a longer period. Some of the ways that you can achieve this are by using carousels, engaging with your audience, posting longer captions, and using Instagram stories. 


It is satisfying to make money online from affiliate marketing. However, to see the results you desire, you have to put in the time, effort, and commitment required. It’s not a passive source of income as it requires much effort, which might be the downside to it. 

To have a good start, you should have between 2000 & 15000 followers. However, this will also depend on the brand you’re promoting, your niche, and the invested time. 

**About the Author: Leon Collier is a blogger from the UK. He provides college essay papers to do my assignment services. He loves to write about everything: pop-culture, history, travel, self-development, education, marketing, etc. When not writing, you can find him behind a book or playing tabletop games with his friends. Follow him on Twitter @LeonCollier12.