[guest post by Sophia Anderson]

Losing followers and can’t figure out why? Here are some tips to help you figure out what’s going on. You can read part I of the article here.

6. Your posts are not as good as before

It’s entirely human to lose your initial drive and enthusiasm, or even stop generating new ideas after being in the business for too long. However, your followers will not see it that way, and they will start to leave. Perhaps it’s time for you to think about a new strategy and new ways of promoting your business, or fix the weaknesses in your existing ones.

7. You don’t respond to messages or follow back

Remember that social media is a two-way street. After all, the term “social” doesn’t just apply to your followers, but to you, as well. If your followers have reached out to you, and you have ignored them repeatedly and haven’t followed back, they will eventually unfollow you. Also, if people are sharing your content, it’s good to share back on occasion.

8. You are using swear words

Although social media are pretty liberal when it comes to what sort of content you can post, some networks, such as Twitter, don’t exactly tolerate swearing. Also, these days, everything you post online is pretty much there forever. Your audience can be diverse regarding statuses, ages and cultural aspects. Therefore, it is better to be professional and discreet in the way you communicate your messages.

9. You don’t take part in the conversation

At any moment, there is an almost endless number of conversations and discussions going on on social media, and if you never take part in any of them, it might cause your followers to unfollow you. If you come across a post, tweet, image, or an article you find useful or interesting, don’t shy away from sharing it and discussing it with your followers.

10. You neglect the importance of tagging

Most social networks enable you to enter tags to go along with your posts, which enable your target audience to find it. Also, new followers are less likely to find you if you are not using tags. After putting in the effort and creating brilliant content, take the time to enter tags. However, don’t go overboard with it, because having too many tags might distract people from the actual content.

Conclusion

Social media are incredibly dynamic, and you need to stay up to date with what works and what doesn’t work with your audience, so you can make the necessary changes that will keep them around. While it is time-consuming, it’s the only viable strategy in the long run.

** About the Author: Sophia Anderson is a blogger and a content writer. She is passionate about covering topics on writing, business, careers, blogging and others. She believes that learning something new every day is a must. Her inspiration comes from reading books and online blog posts that cover a wide range of her interests. Meet Sophia at @Sophia7Anderson.